Manager, Digital Marketing

At LG, we create Innovation for a Better Life.

We design products and services that make life better, easier, and more enjoyable. Whether it's through smart functionality, design, or innovative technology, our home appliances, including kitchen, laundry and lifestyle solutions, media entertainment products including televisions, sound bars, projectors, computer monitors and laptops, to cutting-edge business solutions in IT, digital signage, and HVAC, we are driven by one simple idea: to make
Life Good
.

As a global leader in consumer electronics, LG is committed not only to enriching the lives of our customers, but also to create rewarding experiences for our employees. We offer meaningful challenges, continuous learning opportunities, and a workplace culture that recognizes collaboration and rewards excellence.

Across our global network, LG employees share a common mission: to bring the Life's Good promise to our customers by creating a better life for people, and a better future for our planet through our smart life solutions. Our relentless drive for innovation, combined with our culture of challenge and change, enables us to lead in today's dynamic market.

At LG, Life's Good.

The Manager, Digital Marketing will support the ongoing development and execution of LG's digital content and marketing strategy. This position will report into Corporate Marketing focusing on the optimization of strategic digital marketing initiatives to drive customer acquisition and retention through a variety of online initiatives including paid media, social channel management, eCRM, and brand guideline governance for LG online properties.

PRINCIPAL RESPONSIBILITIES
:

Digital Strategy & Governance

• Provide subject matter expertise to brand teams on digital paid media campaigns and eCommerce Performance media campaigns.
• Support brand managers on digital strategy and development of all corporate digital channels and platforms ensuring brand guideline adherence and cross-channel consistency for LG's corporate digital strategy.
• Lead GMP governance and work with HQ teams & paid media agency partners to meet compliance requirements.
• Make recommendations based on campaigns results, marketing, and industry trends, and communicate findings to key stakeholders.
• Ensure brand guideline compliance on all LG digital touch points including social, eCRM, and website.

Content Management & Social Media

• Support the development and maintenance of the corporate content calendar (social media, eCRM) working closely with internal and agency teams to manage workflow.
• Lead eCRM & organic social strategy with support from agency partners.
• Develop and execute the always-on social strategy and lead the month over month strategy supporting BU priorities through paid social.
• Liaise with the integrated agency team and lead strategic content initiatives like Content Hub development.
• Support the creation and updating of digital resources and communications for internal teams.

Website & SEO Management

• Lead, manage, and update brand content on to align with the corporate digital marketing strategy.
• Utilize Google Analytics to monitor and analyze web traffic metrics and suggest solutions to boost web presence.
• Support BU priorities for product detail page SEO and online brand store competitiveness monitoring.

Digital Advertising & Performance Optimization

• Work with Digital Paid Media agency and extended agency team to set digital benchmarks and cross BU digital KPIs.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Provide subject matter expertise to the Brand teams to evaluate mid-campaign and post campaign analysis.
• Support the creation of compelling presentations to share digital plans and results with Senior Management.

eCommerce, Online Store & Review Management

• Oversee Online Store Management (OSM) across key retail partners, working closely with the agency team to optimize digital shelf performance.
• Manage online reviews and ratings across platforms in collaboration with various internal stakeholders to ensure timely responses and leverage insights to improve customer experience.

Project Management & Budgeting

• Establish, plan, and manage projects from start to finish including campaigns, budget, processes, resources, and timelines.
• Assist in monitoring budget spend within allocation and ensure timely submission of invoices.
• Additional duties as assigned

KNOWLEDGE, SKILLS, AND ABILITIES
:

• College or University degree in Marketing or Digital.
• 5+ years relevant work experience within digital media agency, manufacturer, or retail firm.
• Digital Co-Marketing experience with big box and specialty retailers.
• Deep understanding of GMP (CM360, DV360, SA 360) and programmatic digital paid campaign management.
• Experience with search engine optimization and search engine marketing is an asset.
• Expertise in information architecture, user experience, design, development, and implementation of digital channels, ensuring superior customer experience across all channels.
• Demonstrate a consistent ability to contribute to areas of conceptual and practical business management as well as technical solutions for business
• Excellent communication and interpersonal skills and ability to present to and work with senior leadership.
• Strong multi-tasking skills, project management, detail oriented, comfortable with working in a fast-changing environment, strong written and verbal communication skills, and excellent presentation skills.
• Comfortable with extensive use of Microsoft suite of productivity software.
• Expertise and proven track record of defining digital strategies and implementing them to drive business goals.
• Excellent time and project management skills.
• Google certification is a plus but not required.

Note
: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

The organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.

Conditions of Employment:

It is the candidate's sole responsibility to obtain any work permits/visas or other authorizations which may be required to legally work in Canada prior to commencing employment.

Equal Opportunity Employer:

LG Electronics Canada, Inc. is strongly committed to diversity and inclusion and aims to create a healthy, accessible, and rewarding work environment which highlights employees' unique contributions to our company's success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve. LG Electronics Canada, Inc., will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform LG's Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes.

LG Electronics Canada, Inc. thanks all candidates for their interest, however, only those selected to continue in the process will be contacted.