Promotional Products Marketing Manager

While you may know Staples as the world's leading office supply company, Staples Promotional Products – a division of Staples – is a national leader in the promotional products industry. At Staples Promotional Products, we help customers build love for their brands with customized merchandise solutions. Whatever story they want to tell, connection they want to make, or goal they need to deliver, Staples Promo makes it easy to design promo experiences that create lasting impact. Join our winning team

At Staples Promotional Products (SPP), we help some of Canada's most loved brands show up in unforgettable ways—through strategic merchandise, bold brand activations, and experiences that spark real connection. As a leader in design expertise, technology, and creative brand solutions, SPP empowers companies to maximize brand recognition and foster genuine engagement. With both the stability of Staples and the energy of a high-growth team, we're redefining what's possible in branded merchandise and marketing innovation. If you thrive in a collaborative and creative environment and are eager to make a meaningful impact, this could be your next great opportunity.

What you'll be doing

• Developing and evolving SPP's brand strategy to align with business goals and vision, activating "Brand Love Built Better Together" across all touchpoints.
• Leading the development, execution, and measurement of integrated brand campaigns (digital, print, social, experiential) that build equity and drive growth.
• Owning the strategy and execution of internal and external brand events, ensuring each experience reflects SPP's values and delivers measurable business impact.
• Overseeing the direction of brand merchandise collections for events, selling moments, employee engagement, and customer gifting—always ensuring alignment with SPP brand standards.
• Collaborating with cross-functional teams (Sales, Merchandising, Business Development, .ca/eCommerce) to ensure consistent and compelling brand storytelling.
• Managing the brand marketing budget and reporting on campaign performance, using analytics to drive ongoing optimization.
• Leading, coaching, and developing a high-performing team of 4–6 direct reports, fostering a culture of innovation, accountability, and growth.

What you bring to the table

• Strategic mindset: You think big-picture and long-term, translating business goals into breakthrough brand strategy and campaigns.
• Creative instincts: You have a strong eye for design, storytelling, and brand expression across multiple channels.
• Leadership presence: You inspire teams, drive cross-functional alignment, and coach talent to new heights.
• Operational finesse: You balance creativity with discipline, managing timelines, budgets, and resources to deliver results.
• Digital fluency: You are well-versed in digital and social trends, marketing technology, and amplifying brand presence online.
• Collaborative energy: You thrive in team environments, building relationships and navigating fast-paced, complex organizations.
• Growth focus: You're passionate about building brands, campaigns, capabilities, and teams—and always eager to level up.
• Proven track record of leading and executing brand campaigns that drive measurable growth in a B2B environment.
• Experience managing cross-functional projects, budgets, and collaborating across departments.
• Strong understanding of digital marketing, social media, content strategy, and brand identity.
• Excellent communication and presentation skills, with the ability to influence and inspire at all levels.
• Proficiency with Microsoft Office Suite, Google Analytics, CRM/email platforms, and project management tools.

What's needed – Basic Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
• 4+ years of experience in brand marketing, integrated marketing, or related fields.
• 1+ years of management experience leading direct reports.

What's needed – Preferred Qualifications

• Bilingual in English and French—written and verbal proficiency.
• Experience in paid media campaign planning and execution (social, programmatic, or search).
• Strong B2B marketing background, especially in promotional product or high-growth environments.
• Proficiency in copywriting for digital, social, and campaign messaging.
• Familiarity with eCommerce, lead generation, and full-funnel campaign execution.
• Understanding of brand merchandising and product storytelling.
• Experience working with or managing external agencies or vendor partners.

We Offer:

• Inclusive culture with associate-led Business Resource Groups
• Vacation Allotment and Holiday Schedule
• Online and Retail Discounts, Company Match RRSP, Physical and Mental Health Wellness programs, and more