Marketing Manager, B2B

Position Type:
Full-Time

Department:
Corporate Marketing

Work Location:
North York Office:
20 Norelco Drive, North York, ON M9L 2X6

Work Arrangement
: Hybrid: 4 Days per Week On-Site

Work Hours
: Monday-Friday, 8AM-5PM

At LG, we create Innovation for a Better Life.

We design products and services that make life better, easier, and more enjoyable. Whether it's through smart functionality, design, or innovative technology, our home appliances, including kitchen, laundry and lifestyle solutions, media entertainment products including televisions, sound bars, projectors, computer monitors and laptops, to cutting-edge business solutions in IT, digital signage, and HVAC, we're driven by one simple idea: to make
Life Good
.

As a global leader in consumer electronics, LG is committed not only to enriching the lives of our customers, but also to create rewarding experiences for our employees. We offer meaningful challenges, continuous learning opportunities, and a workplace culture that recognizes collaboration and rewards excellence.

Across our global network, LG employees share a common mission: to bring the Life's Good promise to our customers by creating a better life for people, and a better future for our planet through our smart life solutions. Our relentless drive for innovation, combined with our culture of challenge and change, enables us to lead in today's dynamic market.

At LG, Life's Good.

SUMMARY:

The Marketing Manager, B2B IT & Information Display (ID) is responsible for leading the strategic planning and execution of marketing initiatives that strengthen LG's position within the Canadian B2B market. This role oversees marketing activities across LG's commercial product portfolio — including ID, Commercial TVs, B2B Laptops, Monitors, and Projectors — with the objective of driving brand growth, market share, and revenue performance.

The successful candidate will demonstrate a balance of strategic leadership, operational excellence, and cross-functional collaboration, with a strong understanding of both traditional and digital marketing within a B2B technology environment.

PRINCIPAL RESPONSIBILITIES
:

Strategic Marketing & Brand Leadership

• Develop and execute a comprehensive marketing strategy that enhances brand visibility and positions LG as a market leader within the B2B IT and ID categories.
• Define and communicate clear brand positioning and messaging frameworks tailored to priority verticals such as education, hospitality, corporate, healthcare, and retail.
• Align marketing objectives with corporate and divisional business goals, ensuring consistent brand representation across all channels and partners.

Campaign Management & Execution

• Lead the planning and execution of integrated marketing campaigns across digital, media, PR, event, and sponsorship channels.
• Oversee the development of creative assets and collateral to support demand generation, product awareness, and sales enablement.
• Manage product launch activities including marketing communications, trade promotions, product reviews, and media outreach.
• Ensure that all marketing initiatives adhere to LG's global brand guidelines and deliver measurable results.

Channel & Trade Marketing

• Develop and implement trade marketing programs to strengthen LG's visibility with resellers, distributors, and system integrators.
• Manage co-branded marketing and MDF (Market Development Fund) programs in collaboration with channel partners, ensuring brand consistency and ROI accountability.
• Conduct regular market visits to assess execution, collect insights, and identify optimization opportunities.

Partner & Agency Management

• Manage relationships with external agencies, including advertising, digital, media, and research partners, to ensure timely and effective campaign delivery.
• Collaborate closely with Product and Sales Managers to align marketing activities with product roadmaps and sales objectives.
• Support strategic partnerships with industry associations, trade events, and sponsorship opportunities to enhance brand credibility and exposure.

Market Intelligence & Performance Analysis

• Monitor and analyze market trends, customer segments, and competitor activities to inform marketing strategy and execution.
• Establish and track key performance indicators (KPIs) to evaluate marketing effectiveness, lead generation, and customer engagement.
• Provide regular performance reports and insights to management, including recommendations for continuous improvement.

Budget Management & Administration

• Oversee the annual marketing budget for the B2B IT/ID division, ensuring efficient allocation of resources and adherence to financial guidelines.
• Manage vendor contracts and ensure timely processing of invoices in compliance with company policies.
• Review and adjust marketing plans based on business performance and market dynamics.
• Additional duties as assigned.

KNOWLEDGE, SKILLS, AND ABILITIES
:

• Bachelor's degree in Marketing, Communications, Business, or a related field (MBA considered an asset).
• 5-7 years of progressive experience in B2B marketing, preferably within the technology, IT hardware, or display industry.
• Demonstrated success in developing and executing integrated marketing strategies that drive measurable business results.
• Strong understanding of digital marketing tools, analytics, and lead-generation programs.
• Experience managing agency relationships and multi-channel campaign execution.
• Proven ability to analyze market data and translate insights into actionable marketing plans.
• Excellent communication, presentation, and interpersonal skills with the ability to collaborate across teams and levels.
• Highly organized with strong project management skills and attention to detail.
• Adaptability to fast-paced, changing environments and competing priorities.
• Prior experience in the Canadian B2B Commercial Display or IT sector is a strong asset
• Proficiency in Salesforce or similar CRM and marketing automation platforms is a strong asset

Note
: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

The organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.

Conditions of Employment:

It is the candidate's sole responsibility to obtain any work permits/visas or other authorizations which may be required to legally work in Canada prior to commencing employment.

Equal Opportunity Employer:

LG Electronics Canada, Inc. is strongly committed to diversity and inclusion and aims to create a healthy, accessible, and rewarding work environment which highlights employees' unique contributions to our company's success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve. LG Electronics Canada, Inc., will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform LG's Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes.

LG Electronics Canada, Inc. thanks all candidates for their interest, however, only those selected to continue in the process will be contacted.