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Marketing Advisor

2 weeks ago

Oakville, Ontario, Canada Suncor Full time $60,000 - $90,000 per year

Joining Suncor means you will work for one of the best companies in Canada, providing tremendous future potential where talented people thrive and lead. As our business evolves, so do our employment opportunities. Our work culture includes a dynamic mix of professionals, with a diversity of skills and expertise.

As a key member of the Customer Experience & Category Management team in Brand Marketing, the Category Specialist will work closely with the category portfolio team and a number of internal and external stakeholders to execute both the annual convenience store category marketing plans and the day-to-day activities of the portfolio.

The Category Specialist requires strong stakeholder management and communication skills to be able to effectively support category initiatives from conception to completion. This role offers the opportunity to enhance marketing and category management skills by identifying opportunities and providing recommendations on product development and assortment, promotional campaigns, pricing decisions, and placement of products.

Minimum requirements:

  • Post-secondary education (business, marketing, retail or a related field is preferred)
  • 3-5 years of retail operations and/or marketing experience
  • Knowledge of Petro-Canada's retail business and processes/procedures
  • Basic knowledge of product and brand marketing disciplines including data research/reporting, on-site/digital marketing, and consumer product marketing
  • Strong time management, task prioritization and multi-tasking capability (urgency sometimes required to meet multiple deadlines)
  • Ability to work well in teams and build collaborative relationships with stakeholders including both internal and external partners. (Merchandising, Logistics, Communications, Loyalty, Digital Products, Customer Service, Vendors, Operations, Associates)
  • Strong communication and presentation skills, ensuring stakeholders remain informed and engaged across complex initiatives.
  • Analytical capabilities with results-driven approach to identify opportunities, assess performance, and deliver impactful programs.
  • Manage and/or track expenses, rebates bill backs and review of scorecards and evaluate the success of key initiatives

Responsibilities:

  • Steward and execute initiatives aligned with the strategy
  • Liaise with Category Management, Communications, Loyalty, Operations, Digital Products, Customer Service and other stakeholders for the purpose of ensuring smooth implementation of campaigns and initiatives (including gathering feedback and responding to questions)
  • Contribute to the development of relevant campaigns and promotional materials (Signage, Guidelines, Campaign Deck, etc.), and execute promotional programs including:
  • Working closely with vendors updating promotional calendar
  • Completing deal sheets and financial analysis
  • Reviewing and submitting digital marketing briefs, and approving signage
  • Executing promotional pricing, deal set-ups, and auto distribution lists
  • Supporting development of merchandising guidelines
  • Vendor billing for promotional activity
  • Analyzing promotional post audit and provide recommendations for future promotional decisions
  • Manage product lines which include maintenance, new listings, de-listings, planogram development, distributions, and inventory tracking of category products or services
  • Draft, post, and update Site/Field Operating Procedures and communication bulletins
  • Execute price and margin reviews including competitive pricing analysis, vendor price changes and markdowns
  • Provide recommendations on ways to grow the business including product listings, program enhancements, and pricing; identify areas of continuous improvement within existing processes
  • Support Category Manager(s) with providing customer insights category intel; assist in developing market research briefs and identifying insights
  • Work with Finance & Planning to support the development and delivery of appropriate financial reports / business case development to support the category

  • Provide responses to operations issues and requests pertaining to the category and its initiatives

  • Perform analysis to determine site credits and bill backs

  • Conduct in-field store visits at Petro-Canada and competitive stores
  • Support the food recall process
  • Participate in ad hoc special projects and initiatives

Location and other key details:

  • You will be based out of our Oakville regional office located at 3275 Rebecca Street with limited travel to sites.
  • Hours of work are a regular 40-hour work week, Monday to Friday.
  • Our business professional roles follow internal compensation guidelines, and the pay band will generally be based years of experience and scope of work.

Why Suncor?

Suncor's operations include oil sands development, production and upgrading; offshore oil and gas; petroleum refining in Canada and the U.S.; and the company's Petro-Canada retail and wholesale distribution networks (including Canada's Electric Highway, a coast-to-coast network of fast-charging electric vehicle stations).

With a strong strategy for growth and our long-standing approach to sustainability, operational excellence, capital discipline and technology and innovation, Suncor offers a solid foundation for you to continue building your career. We offer rewarding opportunities for you to learn, contribute and grow in a variety of career-building positions – all of which means tremendous potential for your future. We are focused on deepening our commitment to inclusion and diversity and creating a respectful workplace.

We are an equal opportunity employer and encourage applications from all qualified individuals. We are committed to providing a diverse and inclusive work environment where every employee feels valued and respected. We have numerous employee inclusion networks to help foster an inclusive and respectful culture and drive positive change within Suncor. Current networks include both workplace inclusion networks (focusing on inclusion and respect for all), and identity-focused networks (focusing on building community and a sense of belonging and allyship). Through the Journey of Reconciliation, we are progressing the way we think and act to build greater mutual trust and respect with the Indigenous Peoples in Canada. Please note we will consider accessibility accommodations to applicants upon request.