Sales Specialist

Leading the future in luxury electric and mobility

At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.

We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.

Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we're providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

As a Sales Specialist in a Lucid Studio, your primary focus will be to guide customers on their journey with Lucid as a main point of contact from sales, transaction facilitation, and successful delivery. This role is pivotal in ensuring a seamless and personalized customer experience. If you're achievement-oriented, thrive in goal-focused settings, and have exceptional relational skills, then you'll excel as a Lucid Sales Specialist.

Sales Specialist at Lucid is career-defining chance for those who are driven by the thrill of uncapped earning potential plus, have the stability of a guaranteed hourly wage. Dive into a role where your efforts are directly rewarded, where your sales talent shines in a dynamic and high-achieving environment.

Customer Engagement

• Needs Assessment: Effectively gauge customer needs through personalized interactions and insightful questioning.
• Product Expertise: Leverage your in-depth knowledge of Lucid products to offer tailored solutions.
• Competitive landscape: Take initiative to understand competitor models, pricing, and packages in order to educate customer on why Lucid
• Customer Relationships: Build and nurture customer relationships to foster brand loyalty.
• CRM: Utilize Salesforce as CRM tool to track and manage customer interactions with consistent engagement
• Pipeline Management: Maintain and build a robust sales pipeline through disciplined practices.
• Goal-Oriented: Meet and exceed performance targets, linking sales with exceptional customer experiences.
• Conduct test drives and articulate desired selling points ensuring an exceptional experience while driving Lucid vehicles.
• Deliver an exceptional and memorable sales experience that you would personally want to have

Transaction Facilitation (Desking):

• Manage end to end transitions for Order to Delivery Management: Support customers with financing/leasing application and Monitor application status, submitted documents and vehicle readiness.
• Successful Delivery: Guide the customer through the ordering process of Lucid new vehicles, including obtaining documentation, advising on financial products and ensuring the overall purchase and financing process is smooth.
• Handle registration and facilitation of payment due at signing
• Coordinate customer support with Lucid Financial Service and Delivery teams as required
• Assist with daily operations as needed

Communication & Presentation

• Clear Communication: Use exceptional oral and written communication skills to deliver clear and relevant information.
• Maintain communication on a regular basis during waiting period before delivery date is scheduled
• Active Listening: Employ active listening techniques to provide solutions that are genuinely helpful to customers.

Qualifications:

• 2+ years of relevant sales experience in a commission-based or target-driven environment, including building and managing a customer pipeline.
• Retail automotive and desking experience strongly preferred, ideally within a luxury or EV brand.
• Availability to work flexible hours — including weekends, evenings, and holidays — in a retail environment.
• Proficiency with CRM tools (Salesforce preferred) and retail business systems; experience using Omnichannel Salesforce environments is highly valued.
• Proven track record of achieving or exceeding individual sales goals and driving exceptional customer experiences.
• Curiosity and passion for electric vehicles, sustainability, and the premium automotive market.
• Exceptional communication skills — active listening, clear verbal articulation, and polished written communication.
• Demonstrated commitment to continuous learning, adaptability, and professional growth.
• Resilience and grit with the ability to maintain focus and performance in a fast-paced, evolving environment.
• Strong understanding of automotive market dynamics, financial principles, and customer decision-making behavior.
• Proactive, action-oriented mindset, executing with urgency and precision.
• Superior time management and organizational skills, with the ability to prioritize effectively across multiple customers and tasks.
• High emotional intelligence and interpersonal skills, with proven success in building strong, trusted customer relationships.
• Bachelor's degree or equivalent experience preferred; high school diploma required.
• Ability to coordinate and conduct customer test drives while ensuring compliance with Lucid safety standards.
• Ability to travel occasionally for off-site events or activations.
• Proficiency in English required; French language proficiency considered an asset.
• Physical ability to stand for extended periods and perform standard retail functions (twisting, bending, squatting, reaching) with or without reasonable accommodation.
• Must maintain a valid Ontario driver's license (Class G or equivalent) and be able to obtain or maintain an OMVIC Salesperson License in accordance with provincial regulations.

At Lucid, we don't just welcome diversity - we celebrate it Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid's equity program and/or a discretionary annual incentive program, subject to the rules governing such programs. (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)

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To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.