Advertising Operations Specialist
4 days ago
As an entrepreneurial technology company, we offer an open and fast-paced environment that fosters creativity, collaboration, and enjoyment. Every day will be different and every contribution will be valued, regardless of one's position. We believe in the limitless opportunity of the mobile advertising market, with a priority on in-house training and knowledge sharing between our technology and business teams. Working at Native Touch is a rewarding experience that provides flexible working conditions and an ability to maintain a strong work/life balance.
The Role:
Join our passionate and entrepreneurial team as our Advertising Operations Specialist (Programmatic). You will work with internal teams and external partners in a fast-paced environment. In this role you will focus on the day-to-day operations of programmatic media buys. The ideal candidate will have a background in digital ad operations and be familiar with the programmatic ecosystem.
The Profile:
You are equally as well versed in managing advertising campaigns as you are in managing relationships with other team members. In times of high-pressure, you stay calm, cool and collected. You don't mind sharing your knowledge and expertise with others and you are always educating yourself in the fields of advertising and technology.
What You'll Be Doing:
Responsible for day-to-day setup, optimization and reporting of programmatic campaigns
Monitor campaign performance to ensure contract fulfillment
Ensure ad campaigns meet delivery and ROI guidelines
Act as primary point of contact for ad operations issues
Work with Management to resolve creative and inventory issues
Troubleshoot and reconcile third party impression discrepancies
Coordinate creative testing and implementation for all campaigns by collaborating with clients, technical teams, editorial, creative, marketing and sales as necessary
Provide campaign performance reports and financial data to internal/external clients as required
Contribute to the on-going improvement of mobile ad products, trafficking processes, order fulfillment, cost management, etc.
Investigate new ad technologies and network enhancements (targeting options, cost reduction etc.)
Meet and coordinate with vendors, creative and tech team as required
Deliver exceptional customer service to agency and direct clients
Support the setup, optimization, and reporting of social media and SEM campaigns, ensuring performance goals and KPIs are met
Does This Sound Like You?
3+ years experience in digital ad operations, previous programmatic experience preferred
Familiarity with DSP's, SSP's, RTB platforms and Ad Exchanges
A solid understanding of how to drive conversions, whether they be interactions or signups.
Experience managing social media and SEM campaigns (Google Ads, Meta Ads, etc.)
Proven ability to accommodate evolving responsibilities and last minute changes
Strong understanding of 3rd party ad tags and technologies
Ability to work in a fast paced and deadline driven environment
Experience or knowledge of mobile ad serving platforms
Knowledge of Rich media technology and experience working with Rich media vendors
Experience working with the following tools: Excel, Word, PowerPoint
Great attention to detail, analytical and communication skills
Passion for learning new technologies and data by-products
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