Advertising Operations Manager

4 days ago

Toronto, Canada Wise Publishing, Inc. Full time

Ad Operations Manager

About Us
Wise Publishing is a digital publisher of personal finance advice and information aimed at helping people in the U.S. and Canada make sense of finance. We’re a group of talented, passionate people who believe that consumers deserve the best possible information to help them make smart choices.
About the Role

This role reports to Senior Vice President, Revenue Operations
Job Responsibilities
- Develop and maintain ad templates for peak performance
- Implement processes, systems and standard methodologies
- Test/troubleshoot new ad products
- Build, flight, QA, and optimize advertising campaigns
- Use creative problem-solving skills and internal and external data to optimize campaigns towards client performance goals (such as CTR, CPA, ROAS, ROI)
- Show flexibility and willingness to handle miscellaneous operational tasks and advertiser requests
- Develop and enforce a structured QA system
- Service ad-hoc inventory requests from the sales team to support the RFP process
- Vet and onboard new programmatic demand partners
- Provide daily, weekly and monthly analysis related to ad and partner performance
- Create and document best practices on campaign set up including review of placements, bids and rates, etc.
- Execute and lead technical troubleshooting of programmatic display, video and ad layouts
- Collaborate with sales to identify new revenue opportunities through programmatic revenue analysis
- Support our paid marketing team by maintaining and growing page view RPM via programmatic channels

Professional Qualifications
- Experience with Google Ad Manager, DV360, or other ad servers/DSPs
- Expertise in online advertising ecosystem, display ad arbitration a plus
- Excellent problem solving skills, and the ability to troubleshoot technical issues down to code level
- Strong knowledge of campaign lifecycle management, ad sales process, trafficking, QA, performance analytics
- Strong Excel skills (pivot tables, VLOOKUP, macros)
- Exceptional organization and time management skills
- Knowledge of Audience Insights pixels (DataLogix, BlueKai, Quantcast) a plus
- A comprehensive understanding of Prebid
- General knowledge of HTML and JavaScript
- Specific knowledge of Google Publisher Tags (GPT), Prebid and other associated client scripts. Ability to converse with the development team on issues and optimization at a technical level.

**Personal Qualifications**:

- Positive, enthusiastic, collaborative and supportive team member
- Reliable, responsible, and intellectually curious independent contributor who can be trusted to follow through
- Creative problem solver with a solutions mindset and a data-driven approach
- Analytical, data driven

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