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Performance Specialist

3 weeks ago

Montreal, Quebec, Canada Nespresso Full time

Performance Specialist

Position Snapshot

Business area: Nespresso

Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3; Hybrid

A little bit about us

Nestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee. The company works with more than 168,550 farmers in 18 countries through its AAA Sustainable Quality Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.

In 2022, Nespresso achieved B Corp certification – joining an international movement of over 9,700 purpose-led businesses that meet B Corp's high standards of social and environmental responsibility and transparency.

Headquartered in Vevey, Switzerland, Nespresso operates in 96 markets and has over 14'000 employees. In 2024, it operated a global retail network of 818 boutiques. For more information, visit the Nespresso corporate website:

What to Expect:

You will be responsible for driving measurable e-commerce growth through advanced media activation and optimization across paid channels. This role ensures flawless campaign preparation, management, and performance measurement for Nespresso's e-commerce website, bringing to bear deep technical expertise in media platforms, AdTech, and analytics.

A day in the life:

Media Strategy & Channel Optimization

  • Partner with the Performance and Campaign Manager to develop media strategy and coordinate implementation through the external agency, ads team and the key account managers.
  • Collaborate with our external agency to translate briefs into clear media plans and ensure flawless activation across Meta, Google, programmatic, and emerging channels
  • Champion the use of data to inform media decisions — from audience selection to budget allocation to bidding strategies
  • Ensure that all campaign optimizations translate into tangible sales growth and achievement of conversion targets within allocated budgets.

Agency and Cross-functional Collaboration

  • Serve as the day-to-day performance media contact with our agency, ensuring proactive campaign management, timely reporting, and strategic insights are delivered
  • Act as a bridge between the agency, creative, and content teams to ensure assets are optimized for platform and objective Collaborate with e-business team on the promotional calendar to enhance conversion.
  • Participate in media briefings, creative reviews, and planning meetings committed to goals
  • Upskill team members on performance media standard methodologies and tools.

Campaign Performance & Optimization

  • Supervise the setup, execution, and optimization of paid media campaigns driving sales on Nespresso's e-commerce site.
  • Ensure precision in targeting, bidding, and budget pacing across platforms (Google Ads, Meta, programmatic)
  • Analyze performance across paid media platforms and support strategic optimizations to drive efficiency, ROAS, and customer acquisition
  • Develop with the group and the agency learning agendas and testing frameworks to refine audience targeting, messaging, and creative approaches
  • Oversee end-to-end financial processes for paid media campaigns, including budget and purchase order management, and invoice reconciliation to ensure accuracy and compliance.

Reporting & Insights

  • Build and present reporting dashboards with actionable insights on campaign performance, customer behaviour, and media efficiency
  • Provide key sales data and media insights into the health of the media campaigns to the immediate team.
  • Identify trends, performance drivers, and risks — and proactively recommend pivots where needed
  • Assist the Performance & Campaign lead with quarterly business reviews and budget planning exercises
  • Support all prospecting and retargeting initiatives and improve efficiency while delivering on monthly sales goals within budget

Market Intelligence and Innovation

  • Stay ahead of digital media trends, platform innovations, and consumer behavior shifts.
  • Identify and pilot new tools, technologies, and partners to improve media efficiency.
  • Benchmark against industry leaders to ensure outstanding performance standards.

Role Requirements

  • Bilingualism in English and French language skills or equivalent experience is a requirement, as this position requires collaboration with collaborators across the Canadian
  • 5+ years of experience in performance media or direct response marketing required
  • Required hands on expertise in Programmatic Display, Paid Search and Paid Social platforms.
  • Understanding of website conversion metrics including impressions, click-through rates, conversion rates.
  • Required hands on experience of media tracking & web analytics tools such as GA4

Preferred Skills

  • Numerically inclined with ability to compile, analyze and leverage performance data to deliver stronger ROI and identify new opportunities.
  • Understanding of how consumers engage with direct response media and the role of the levers such as incentives and promotions in driving conversion.

Benefits

  • Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
  • Company matched pension plan
  • Three weeks of Vacation and six personal days (Personal Paid Holidays)
  • Flexible and hybrid work arrangements
  • Excellent training and development programs as well as opportunities to grow within the company
  • Access to Educational Assistance & Tuition Reimbursement
  • Bonus eligibility
  • Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
  • Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
  • Adoption benefits to remove some of the financial barriers associated with adoption
  • Free Nespresso Coffee Machines and $100 monthly coffee credit
  • Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
  • Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

What you need to know

We will be considering applicants as they apply, so please don't delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran's status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

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