Business Development Associate – High-performance Industrial and Municipal Sweepers and Scrubbers

Founded in 2006, Lift North America has grown to become the largest independent lift truck service provider in Canada. Situated in the heart of the country's biggest market within the Greater Toronto Area, the company has earned a reputation as a leader in the material handling industry.

The LNA business model has been strategically designed to provide the support, knowledge and resources to improve efficiencies, uptime and overall productivity throughout any operation.

We want to be recognized as the best service provider in the material handling industry and build an organization around respect and teamwork, focused on customer service and supplying quality products with honest aftermarket support.

We will expense all our efforts to ensure our technicians and support staff have all necessary means at their disposal required to complete their tasks to standard. We care about our employees and in return expect that care to be passed onto our customers.

As our business is growing rapidly, we need an additional Business Development Associate to service our Karcher/sweeper scrubber lines . Travel to various cities will be required.

Title

Business Development Associate – High-performance Industrial and Municipal Sweepers and Scrubbers

Reports to

Sales & Marketing Manager

Summary

The ideal Business Development Associate is ambitious, competitive and hungry who thrives in a fast-paced environment.

The Business Development Associate will be responsible for proactively generating new business opportunities and developing relationships with new and existing clients, nurturing early-stage sales leads and supporting overall sales growth.

This role focuses on working with Karcher Professional and Karcher Municipal partners to sell high-performance indoor and outdoor cleaning equipment products and services to commercial, industrial and municipal business prospects. The role primarily engages customers through face-to-face meetings and is accountable for achieving assigned annual sales targets. To excel in this role, you should be an active listener, have a compelling sales personality, and a hunger to chase and close new business from cold calls and inbound warm leads.

Job Duties (including but not limited to):

• Identify, research and pursue prospective customers in target industries to generate new business through cold calls, lead generation, and in-person meetings. (commercial, industrial and municipal business prospects).

• Convert prospects into sales for equipment, service, rentals, operator training, aftermarket parts and more, expanding the customer base and driving growth.

• Develop a strong sales pipeline with probabilities based on customer journey.

• Conduct site assessments, onboarding of new customers with the inside team for success.

• Learn the benefits, features and how to sell, operate and complete equipment demonstrations with Karcher representatives

• Develop a consultant-oriented approach with customers

• Proactively bundle, cross-sell and up-sell additional products and services to existing clients to maximize revenue and strengthen customer relationships

• Maintain consistent and proactive communication with customers. Log calls, follow up regularly, and ensure all concerns are addressed promptly to build long-lasting relationships.

• Meet and exceed revenue targets within your territory. Track and manage performance metrics to ensure goals are met and exceeded.

• Provide comprehensive equipment orientation training for new equipment deliveries, ensuring customers are familiar with equipment features and usage.

• Track and manage sales opportunities, account performance, and required data for equipment and service. Maintain an organized dashboard to monitor progress and meet minimum targets.

• Maintain regular customer ratings and manage feedback within the territory to optimize accounts and enhance overall satisfaction.

• Attend industry events, conferences, and meetings to stay updated on trends, build relationships, and expand the network for business growth.

• Become a Subject Matter Expert in high-performance cleaning equipment.

• Stay informed on market/industry trends, customer needs, and economic conditions to identify and capitalize on new business opportunities within the territory.

• Complete all required training (ie, HR, health and safety, job specific, practical etc).

• Comply with all health & safety requirements.

• Work in compliance with the provisions of the OHSA, regulations, internal programs, policies and procedures on company and customer sites.

• Other related duties as assigned

Key Competencies:

• Bachelor's degree or equivalent work experience in related field

• 5+ years experience in sales

• Hunter mentality with a driven, self-motivated approach.

• Able to work collaboratively with sales reps, marketing, and operations.

• Problem-solving mindset with the ability to uncover customer pain points.

• High energy, professional presence, and a strong sense of urgency.

• Organized and able to manage multiple leads and follow-up cycles

• Demonstrated achievement in B2B sales, comfortable making high volume outbound calls and handling rejection positively

• Experience with CRM/Salesforce an asset

• Strong communication and relationship-building skills.

• Interest of experience in cleaning equipment an asset.

• Experience in working with government or municipal procurement is an asset

• Proven track record in sales, customer service, and territory management.

• Ability to analyze customer needs and deliver tailored solutions.

• Excellent verbal and written communication skills, including facilitation of group presentations

• Proficiency in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint and Access and industry-specific analysis software

• Innovation and problem-solving skills that include the ability to develop and propose equipment-based solutions for clients

• High attention to detail

• Proactive qualities with the willingness to learn.

• Ability to work with minimal supervision.

• Must comply with OHSA and company safety policies.

• Valid Ontario driver's license

Performance Indicators (KPIs)

• Achievement of assigned sales targets

• Achievement of new account acquisition targets

• Achievement of assigned activity targets

• Completion of required training and development within assigned timelines

• Ongoing adherence to Company policies and procedures

Lift North America is committed to the fundamental principles of equal employment opportunity. We are committed to treating people fairly, with respect and dignity, and to offer equal employment opportunities based upon an individual's qualifications and performance — free from discrimination or harassment because of race, ancestry, place of origin, ethnic origin, colour, citizenship, creed, sex, sexual orientation, age, marital or same-sex partnership status, family status, handicap, and record of offences.

Lift North America has an accommodation process in place. Accommodations for job applicants with disabilities are available on request.

Job Types: Full-time, Permanent

Pay: $55,000.00-$65,000.00 per year

Benefits:

• Casual dress

• Dental care

• Employee assistance program

• Extended health care

• Life insurance

• On-site parking

• Paid time off

• RRSP match

• Vision care

Application question(s):

• What are your salary expectations for this role?

• What city do you live in?

Education:

• Secondary School (required)

Experience:

• Sales: 1 year (preferred)

• Industrial equipment: 1 year (preferred)

Licence/Certification:

• Driving Licence (required)

Work Location: Hybrid remote in Mississauga, ON L5T 2B3