Digital Marketing Coordinator

Location

Calgary Richard Road SW

Business

At Brookfield Residential, a leading North American land developer and homebuilder for over 65 years, we have had one goal in mind – creating the best places to call home. From the development of award-winning, master-planned communities to the creation of well-designed homes, we are committed to cultivating exceptional life experiences for our customers, partners, employees, and members of the community.

As part of Brookfield — one of the largest alternative asset managers in the world — we harness our resources to bring a fresh approach, unparalleled creativity, relentless innovation, and sound Sustainability practices to the planning, development, and management of buildings everywhere. From offices, retail spaces, and logistics facilities to multifamily residences, hospitality establishments, and mixed-use structures — we are reimagining real estate from the ground up.

If you're ready to be a part of our team, we encourage you to apply.

Job Description

Overview:

• The Digital Marketing Coordinator (Alberta) is responsible for overseeing the digital properties of the Alberta Homes team – including websites, landing pages, kiosks, and point of sale technologies. The role will assist in the creation, development and auditing of digital sales tools including floorplans, collateral and copy for home plans and online collateral.
  
  The Digital Marketing Coordinator will also be an integral part of elevating our customer experience through the digital signage in the sales centres and other touchpoints.
  
  The Digital Coordinator will work collaboratively with, support and advocate for the Alberta Marketing team while liaising with the NA Digital team and agency partners. This person will be well-versed on web trends and possess an encompassing digital skill set, including CRM software and lead generation experience.

Key Deliverables:

• Update and maintain website and landing page content by ensuring it is current, accurate, optimized and technical issues are resolved in a timely manner

• Manage the quarterly auditing process of website, landing pages and automated email campaigns

• Add and update quick possession home information on website

• Work with team members and internal stakeholders to ensure efficient and successful completion of online projects including landing page build outs, digital tools and applications, and technical implementation

• Develop, deploy and maintain touchscreen kiosks in sales centres including hardware support

• Liaise with North American digital team to support new website releases

• Manage data feeds into and from Sitecore to support website pricing, lot availability, and myVision assets

• Support development and deployment of customer focused tactics that inform existing home purchasers of key milestones and offerings, including seasonal updates, survey reminders, myHome information and referral reminders

• Enhance the point of sale experience by ensuring the operation of sales centre and showhome technologies including touchscreens, tvs, audio, etc

• Support the broader Alberta Homes marketing team as required, including: event support, strategic executions, award submissions, and vendor support.
   

What You'll Bring:

• Bachelor's Degree in Commerce, Marketing, Management Information Systems, Business Management, or a combination of related experience and education preferred

• 2+ years of proven marketing experience

• Experience in management of Inbound and Marketing Automation Programs including lead generation, nurturing and conversion (with HubSpot).

• Skilled in building and managing HubSpot workflows and automations, ensuring seamless integration with CRM (Salesforce).

• Knowledge of website architecture, user experience, and digital marketing including CMS

• Proven effective communication and organizational skills

• Strong technical and problem solving skills

• Detail oriented and accurate

• Ability to work independently, and support teams remotely through Teams; travel within Alberta as required

• Strong computer application skills with proven proficiency in MS Office with a technical aptitude to learn new and or customized programs quickly.
  ​

What We Offer:

• Competitive compensation

• Excellent extended medical, dental and vision benefits beginning day 1

• RRSP program, contributions begins day 1

• Career development programs

• Paid Volunteer Hours

• Paid parental leave

• Family planning assistance including IVF, surrogacy and adoptions options

• Wellness and mental health resources

• Pet insurance offering

• A culture based on our values of Passion, Integrity and Community

#BRP

#LI-BT1

We are proud to create a diverse environment and are proud to be an equal opportunity employer. We are grateful for your interest in this position, however, only candidates selected for pre-screening will be contacted.

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