Marketing Assistant

14 hours ago

Edmonton, Alberta, Canada ZenStone Innovations Full time

Job Summary

We are seeking a motivated and detail-oriented Marketing Assistant to support our digital marketing initiatives and enhance our online presence. The ideal candidate will assist in managing e-commerce platforms, optimizing SEO strategies, and creating engaging content across various digital channels. This role offers an excellent opportunity to develop your skills in a fast-paced marketing environment while contributing to the growth of our brand. The Marketing Assistant will collaborate with cross-functional teams to implement campaigns, analyze performance metrics, and ensure consistent brand messaging.

Responsibilities

  • Assist in managing e-commerce platforms, including product listings and updates
  • Conduct keyword research to optimize website content and improve search engine rankings
  • Support SEO strategies by implementing on-page and off-page optimization techniques
  • Create and edit visual content using Adobe Photoshop and Adobe Creative Suite for marketing materials
  • Manage website content using WordPress, ensuring accuracy and freshness of information
  • Develop and monitor digital advertising campaigns through Google Ads, Facebook Advertising, and Google AdWords
  • Analyze campaign performance using Google Analytics and other analytics tools to inform future strategies
  • Assist in email marketing campaigns, including content creation, segmentation, and performance tracking
  • Collaborate with the team on graphic design projects for social media, newsletters, and promotional materials
  • Support the implementation of HTML, CSS, JavaScript, and SQL as needed for website updates and data management

Requirements

  • Proven experience or strong familiarity with digital marketing tools such as Google Analytics, Google Ads, Facebook Advertising, and Google AdWords
  • Proficiency in Adobe Photoshop, Adobe Creative Suite, WordPress, HTML, CSS, JavaScript, and SQL is highly desirable
  • Knowledge of SEO best practices, keyword research techniques, and e-commerce platforms
  • Strong understanding of email marketing strategies and tools
  • Ability to analyze data effectively to optimize campaigns and improve ROI
  • Excellent written communication skills with attention to detail in content creation
  • Creative mindset with graphic design skills to produce visually appealing marketing materials
  • Ability to work independently as well as collaboratively within a team environment
  • Prior experience in digital marketing or related fields is preferred but not required; relevant internships are welcome

This role provides an exciting opportunity for individuals passionate about digital marketing to grow their expertise while supporting innovative campaigns that drive business success.

Job Types: Fixed term contract, Freelance

Contract length: 12 months

Pay: From $15.00 per hour

Benefits:

  • Flexible schedule
  • Profit sharing
  • Work from home

Work Location: In person

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