Sales & Marketing Director

Why Join Us?

At The Residences, a Brightwater independent senior living community we believe in creating exceptional experiences for our residents. As our Sales & Marketing Director, you'll play a critical role in welcoming new residents into our community, partnering with leadership to maintain and improve occupancy levels through effective sales strategies, relationship-building, and exceptional customer service.

Position Summary:

Function as the key revenue generator in the community through partnering with the Community Executive Director and Area Director of Sales & Marketing to maintain and/or improve upon the occupancy level and revenue production of the community. Execute on all provided leads to work them through the sales process to establish occupancy goals.

Qualifications:

• Excellent interpersonal, writing and communications skills.
• Excellent organizational skills and attention to detail.
• Ability to take direction, meet timelines and work on a multitude of projects at one time
• Adaptable to fast paced work environment with repetitive and monotonous projects.
• Creative, innovative and willing to contribute ideas and professional opinion.
• Strong work ethic with a high level of integrity both in and out of work environment
• Ability to work extended hours as needed
• Professional level of organization.
• Preferred knowledge in PowerPoint, Word, Excel, Photoshop, InDesign, and Adobe Acrobat.
• A positive attitude and ability to work in both a team and rapidly changing environment.
• Able to drive to and be on location for events and functions with the strong probability of standing for a length of time.

Essential Duties & Responsibilities:

• Maintain resident, employee, and community information in strict confidence (with community management or other employees as necessary).
• Submit all required documents to Home Office in a timely manner.
• Partner with Area Director of Sales & Marketing in developing and executing sales plans and strategies to maintain and/or improve occupancy levels.
• Develop and execute a closing strategy through needs assessment and education on community services, assisting prospective residents, their family members, and/or advisors in the decision-making process.
• Adhere to prompt response benchmarks and provide appropriate information for every sales inquiry.
• Maintain a working knowledge of the lead management system, sales processes and forms for external and internal sales to perform job duties, track information, compile data and achieve desired community occupancy goals.
• Develop and maintain referral relationships with residents and families.
• Assist the Area Director of Sales & Marketing by providing input to the marketing budget and feedback on the implementation of marketing plans.
• Provide feedback to Area Director of Sales & Marketing on all community specific sales and marketing material..
• Work with the Community Engagement Coordinator to organize, manage and execute all move-in processes.
• Manage all current Brightwater branded promotional items along with making suggestions for other new and creative products to promote Brightwater to the general public, residents, families and team members.
• Supporting the Community Leadership Team in all aspects of their work which includes but is not limited to the creating of reports, preparing material for meetings, and scheduling of meetings and events.

Other Job Duties & Responsibilities:

• Adhere to all community policies and procedures.
• Adhere to dress/appearance code. (Changes in attire may be permitted for special circumstances as directed by your supervisor).
• Perform all assigned work for the agreed-upon wage, accepting no additional payment or gifts from residents, vendors, or others.
• Promote resident advocacy and demonstrate excellent customer service skills.
• Serve as a role model for other employees by displaying a responsible, cooperative, respectful, and positive attitude.
• Represent the community in the community at large in a professional, courteous, and friendly manner.
• Demonstrate ability to perform duties under time constraints and deadlines.
• Attend education and training classes as required by state or provincial regulations.
• Perform other duties as assigned.

Commitment To Equal Opportunity

Brightwater Senior Living is an equal-opportunity employer and strives to provide an environment in which human dignity prevails. All employment decisions are based on business needs, job requirements and individual qualifications without regard to race, perceived race, color, national origin, citizenship status, ancestry, creed, religion, age, marital status, family/parental status, disability, sex, sexual orientation, gender identity, source of income, receipt of public assistance, status as a veteran or current or future military status. Brightwater Senior Living does not tolerate discrimination or harassment based on any of these characteristics.