Marketing Director

About You Move Me

You Move Me is North America's fastest-growing franchised moving company, with 21+ independently owned and operated locations across the U.S. and Canada. Known as "North America's Favorite Local Movers," we're revolutionizing residential moving by providing exceptional service that makes moving almost enjoyable. Our mission: "move people, not just their boxes."

We're a high-performing organization on an aggressive growth trajectory, seeking entrepreneurial leaders who want to build something extraordinary in the home services industry.

The Opportunity

We're seeking a dynamic
Marketing Director
to spearhead omni-channel marketing initiatives across our headquarters and franchise network. This senior-level position combines strategic leadership with hands-on execution, driving brand awareness, customer acquisition, and franchise growth through integrated marketing campaigns.

High performers will have a direct path to executive leadership, including Senior Director, VP, or CMO opportunities, with influence over national brand strategy and franchise growth.

Location & Work Arrangement

• Based:
  Mission, KS (Kansas City metro)
• Flexibility:
  On-Site role with flexile PTO
• Preference:
  Ability to collaborate in-person periodically to build strong departmental culture

What You'll Do

Strategic Leadership

• Vendor and External Agency Management - Strategic Vendor Partnerships: Oversee selection, negotiation, and ongoing management of external vendors and agencies to ensure alignment with business goals, cost efficiency, and performance standards.
• Performance & Accountability Management: Establish clear KPIs, service level agreements, and reporting processes with external partners to track performance, optimize ROI, and ensure deliverables are consistently met or exceeded.
• Cross-Functional Collaboration & Quality Control: Act as the primary liaison between internal teams and external agencies/vendors, ensuring seamless collaboration and brand consistency.
• Omni-Channel Strategy Development:
  Design comprehensive marketing plans spanning digital (PPC, SEO, social, email) and traditional media (TV, print, direct mail) with cohesive brand messaging that drives a measurable return on investment
• Campaign Management:
  Execute national campaigns while partnering with 21+ franchise locations on localized marketing efforts, often consulting with them and providing strategic guidance
• Budget Ownership:
  Manage corporate marketing budget and guide franchisees on optimal local spend allocation

Digital Marketing Excellence

• Platform Management:
  Lead omni-channel digital marketing efforts, demonstrating strong platform acumen across Google's ad properties, organic content strategies, and social media advertising efforts
• Performance Optimization:
  Continuously test and refine digital tactics to maximize ROI and lead generation
• Analytics Leadership:
  Establish KPIs, track performance metrics, and make data-driven optimization decisions that align with our growth objectives

Franchise Partnership

• Local Marketing Support:
  Collaborate with franchise owners on market-specific strategies and budget planning
• Best Practice Sharing:
  Provide guidance on marketing spend optimization and analytics interpretation
• Growth Enablement:
  Ensure scalable marketing systems for expanding franchise network

Content & Brand Management

• Content Strategy:
  Oversee creation of compelling marketing materials across all channels
• Brand Consistency:
  Maintain unified voice and messaging aligned with our customer service mission
• Creative Oversight:
  Coordinate with external agencies and vendors for specialized campaigns

Team Development

• Individual Contributor:
  Function as hands-on project leader initially
• Team Building:
  Build and mentor high-performing marketing team as company scales
• Culture Development:
  Foster results-driven, collaborative department environment

What You Bring

Required Experience

• Leadership Background:
  4+ years as Marketing Director or equivalent senior marketing role
• Omni-Channel Expertise:
  Proven success with integrated digital and traditional marketing campaigns
• Digital Proficiency:
  Deep knowledge of Google Ads, Meta/Facebook Ads, SEO, and email marketing
• Analytical Skills:
  Experience with marketing analytics, A/B testing, and performance optimization

Preferred Qualifications

• Industry Knowledge:
  Home services or franchise marketing experience
• Moving Industry:
  Background in residential/commercial moving services (ideal)

Essential Skills

• Strategic Thinking:
  Ability to develop and execute marketing strategies aligned with business objectives
• Budget Management:
  Demonstrated experience maximizing marketing ROI across multiple channels
• Project Management:
  Excellence in managing multiple campaigns and meeting deadlines in fast-paced environments
• Communication:
  Outstanding written and verbal skills for executive and franchise partner interactions

Cultural Fit

• Entrepreneurial Spirit:
  Self-starter who thrives in growth-oriented environments
• Leadership Potential:
  Desire to advance into higher leadership roles
• Team Collaboration:
  Positive, coachable attitude with passion for building exceptional teams
• Innovation Mindset:
  Stays current with marketing trends and identifies new opportunities

Compensation & Growth

Financial Package

• Base Salary:
  $80,000 - $100,000 (based on experience)
• Performance Incentives:
  Aggressive bonus structure for exceeding key metrics
• Total Compensation:
  $100,000+ expected; significant growth potential for high performers through achieving KPIs
• Benefits:
  Comprehensive package including health insurance, PTO, and 401(k)

Career Development

• Clear Advancement Path:
  Senior Director → VP Marketing → CMO opportunities
• Growth Impact:
  Shape marketing function of expanding national brand
• Professional Development:
  Ongoing learning and leadership opportunities

Ready to Move Forward?

Join our mission to revolutionize the moving industry If you're a marketing leader who excels at both strategic planning and hands-on execution, and you're energized by driving growth in a franchise environment, we want to hear from you.

To Apply:
Submit your resume and cover letter highlighting your relevant experience and enthusiasm for this opportunity.