Email Marketing Specialist
2 weeks ago
Our financial client is looking for an Email Marketing Specialist to join their team. This will be remote freelance opportunity. This will be 10 +/- hours per week.
This role is perfect for someone who can code emails in HTML, as well as ideate, deploy and then analyze email campaigns (as well as provide recos for what works and what doesn't).
Key Responsibilities:
Email Campaign Strategy & Execution
Create and send mass mailers using platforms with analytics capabilities.
Analyze performance metrics (especially click rates) and provide actionable insights.
Use compelling subject lines and hot words to increase open rates.
Drive appointment bookings through persuasive sales email content.
Recommend and implement strategies to improve campaign effectiveness.
Ensure all content follows brand guidelines.
Qualifications:
Proven experience in email marketing and strategy.
Strong understanding of digital engagement metrics.
Familiarity with email platforms that offer analytics (e.g., Mailchimp, HubSpot, etc.).
Ability to work independently, with your own computer, on your time, BUT also be communicative during the daytime hours.
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