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Specialist, Marketing Automation and Email Execution

2 weeks ago

Toronto, Ontario, Canada OpenTable Full time


With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. 

Every employee at OpenTable has a tangible impact on what we do and how we do it. You'll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

Role Summary

OpenTable is seeking a skilled Marketing Automation and Email Execution Specialist to manage and execute our B2B email marketing operations across Marketo, SendGrid, and Groove. This role is a hybrid of hands-on execution and strategic process optimization, focusing on streamlining manual steps through automation and innovative solutions. The ideal candidate will build, schedule, and deploy email campaigns, troubleshoot technical issues, and introduce scalable automation to increase efficiency and accuracy.

Key Responsibilities

Email Execution and Technical Operations (Primary Focus)

  • Build, QA, and deploy B2B email campaigns in Marketo, ensuring flawless execution and adherence to brand, compliance, and deliverability standards.
  • Manage audience lists, tokens, and dynamic content to personalize communications at scale.
  • Support additional campaign sends and workflows in SendGrid and Groove as needed.
  • Write and edit HTML/CSS for responsive email templates as needed, ensuring compatibility with major email clients.
  • Troubleshoot and resolve complex issues related to email deliverability, automation flows, and data synchronization with CRM systems.

Process Optimization and Automation

  • Conduct audits of current B2B email build and QA processes to identify inefficiencies and manual steps.
  • Identify and implement opportunities for automation within Marketo (e.g., reusable templates, snippets, smart campaigns).
  • Develop clear process documentation and checklists to improve consistency, reduce errors, and train the internal marketing team on new automated systems.
  • Help identify opportunities to streamline manual processes with automation.

Reporting and Stakeholder Communication

  • Track and share basic performance metrics (e.g., delivery, open, and click rates).
  • Summarize learnings and insights for internal stakeholders and support ad hoc reporting requests.
  • Assist with reporting and internal updates of performance with stakeholders.

Qualifications

  • 2-5 years of experience in marketing operations or a hands-on Marketo specialist role, preferably in a B2B SaaS environment.
  • Proven experience automating complex processes and building scalable campaign frameworks in Marketo.
  • Proficiency in HTML/CSS for email development and a solid understanding of email design best practices.
  • Strong analytical and problem-solving skills with a meticulous attention to detail.
  • Excellent communication and project management skills, with the ability to articulate technical concepts to a non-technical audience.
  • A self-starter who can work independently and drive a project from initial concept to completion.
  • Marketo Certified Expert (MCE) is a strong plus, or equivalent deep hands-on experience in a similar role.

Benefits and Perks

  • Work from (almost) anywhere for up to 20 days per year
  • Focus on mental health and well-being:
    • Company-paid therapy sessions through SpringHealth
    • Company-paid subscription to Headspace
    • Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work)
  • Paid parental leave
  • Generous paid vacation + time off for your birthday
  • Paid volunteer time
  • Focus on your career growth:
    • Development Dollars
    • Leadership development
    • Access to thousands of on-demand e-learnings
  • Travel Discounts
  • Employee Resource Groups
  • 20 days of paid time off
  • Private health and dental insurance
  • Life and Disability insurance

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Canada located role is $70, ,000 CAD.

We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits. This role is eligible to be considered for an annual bonus.

Work Environment & Flexibility

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We're committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.

If you need adjustments during the application or interview process, or on the job, we're here to support you. Please reach out to your recruiter to request any accommodations.



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