VP, Specialty Sales

Why you'll love Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people. 

We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what's good for our people and communities. 
 

The impact you will have:

As Vice President, Specialty Sales, you will lead Softchoice's Specialty Sales organization, driving accelerated growth and operational excellence across modern infrastructure, security, artificial intelligence (AI), data, and workplace business segments. Key priorities include achieving a minimum of double-digit year-over-year growth in targeted segments, fostering strategic partner collaboration, and embedding a customer-first approach into all aspects of the business.

What you'll do:

Sales Growth Objectives
Primary Targets:

• Achieve double-digit year-over-year growth in modern infrastructure, AI, and security business segments.
• Own the demand generation and attainment to plan on categories aligned to Infrastructure Modernization/AI & Data/Security.
• Increase pipeline and conversion rates across strategic accounts.
• Expand professional and managed services revenue by double digits annually.

Key Activities:

• Optimize the investment of Specialty Sales headcount which resides in RVP P&L.
• Build and lead the Specialty Sales team to consistently exceed quarterly and annual sales targets.
• Collaborate with Commercial, SMB, and Enterprise sales leaders to generate demand and build robust sales pipelines in both strategic focus and general accounts.
• Consistent collaboration and activation of "role of the seller" responsibilities and team selling.
• Implement growth strategies with direction from each Regional Sales Vice President's resource investment strategy.
• Monitor and report on progress using defined KPIs, including pipeline growth, sales cycle duration, and win/loss ratios.
• Develop demand generation programs to drive opportunity creation within regions.
• Engage heavily with OEM executives to help drive co-sell motions.

Team Development
Coaching and Enablement:

• Coach and mentor Specialty Sales leaders, aiming for an 80% engagement rate as measured in employee engagement surveys.
• Deliver quarterly training and enablement sessions focused on industry trends, sales methodologies, and consultative selling skills.
• Upskill Specialty Sellers to position vendor partner technology solutions and Softchoice services as comprehensive answers to customer challenges.

Best Practices Adoption:

• Implement and drive adoption of best-in-class selling systems across all sales regions.
• Standardize processes to improve efficiency, with a target of reducing average sales cycle time through enhanced collaboration with technical and services presales teams.

Customer Strategy
Customer-First Initiatives:

• Champion the Softchoice story, providing thought leadership through regular customer engagement forums and feedback sessions.
• Bring the voice of the customer into strategic planning, GTM, and solution development, with a goal to incorporate at least three major customer-driven enhancements into the annual roadmap.
• Evangelize Softchoice's perspective on infrastructure modernization, security platformization, and the future of data and AI, ensuring customers understand the value and impact on their business outcomes.
• Drive workplace technology adoption, driving an increase in customer utilization of AI-infused productivity solutions.

Innovation and Best Practices
Continuous Improvement:

• Monitor industry trends and disruptions, ensuring the Specialty Sales team is equipped to address emerging customer needs.
• Leverage customer insights to prioritize strategic initiatives, solutions development, and service enhancements.

What you bring to the table:

• Over 15 years of experience in sales/presales and general leadership, management within fast-paced, technology-driven industries.
• Demonstrated success in developing sales strategies for selling data center solutions, hybrid cloud, and public cloud models, with experience across platforms such as Azure, AWS, Google Cloud, Dell, HPE, and Cisco.
• Extensive background in selling consulting services, managed services, cloud computing, software, and hardware solutions.
• Developed and maintained strong partnerships with leading vendors in networking, security, storage, and data management.
• Superior relationship management skills with the competence to establish C-level contacts.
• Experienced sales & marketing strategist with high commercial acumen and demonstrated successful execution.
• Proven team leadership competence towards high team motivation and engagement.
• Bachelor's degree or equivalent relevant experience.

Not sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experience for the role.

At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds.  Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.  

Why You'll Love Working Here:

• The People: You'll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
• High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
• Flexibility: Plan your workdays in a way that suits you best
• Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years
• Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
• Competitive Benefits: Benefit from competitive perks that start on day one

Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.

Require accommodation? We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to  We are committed to working with you to best meet your needs.

Our commitment to your experience:
We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.

Before you start with us, we will conduct a criminal record check, verify your education, and check your references.

When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.

Job Requisition ID: 7022
EoE/Vet/Disability  

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