Growth Marketing Manager

1 week ago


Kitchener, Ontario, Canada Hellamaid Inc Full time $80,000 - $120,000 per year
Growth Marketing Manager (PPC, Paid Social & Email)

Experience Required: 5+ years

About HellamaidHellamaid is a fast-growing home cleaning brand operating across Canada and expanding into the U.S. We are actively building a franchise-driven model and need a performance leader who can scale demand across corporate and franchise markets.

Role OverviewYou will own Hellamaid's paid growth engine. This is a senior, hands-on role focused on revenue, not vanity metrics. You will design, launch, and scale paid systems that support both corporate and franchise territories.

Key Responsibilities

  • Own and scale Google Ads across Search, Performance Max, and Local campaigns
  • Build and optimize Meta (Facebook and Instagram) ad accounts and funnels
  • Develop scalable paid frameworks that franchise partners can deploy locally
  • Plan and launch email campaigns tied to promotions, seasonality, and reactivation
  • (Black Friday, holidays, seasonal deep cleans, moving season, referral pushes, etc.)
  • Build automated email and lifecycle flows for abandoned bookings, retention, and repeat purchase
  • Design full-funnel strategies from cold traffic to booked service
  • Optimize landing pages and booking paths to improve conversion rates
  • Track performance through GA4, GTM, CRM, and email platforms
  • Establish reporting systems franchise partners can understand and use

Requirements

  • 5+ years of performance marketing experience
  • Deep expertise in Google Ads and Meta Ads
  • Strong experience with lifecycle and email marketing systems
  • Experience scaling multi-location or franchise-style campaigns
  • Proven ability to manage and optimize larger monthly budgets
  • Highly analytical mindset focused on ROAS, CPL, and revenue


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