SEO Manager

1 week ago


Kitchener, Ontario, Canada Hellamaid Inc Full time $80,000 - $120,000 per year
SEO Manager

Experience Required: 5+ yearsAbout HellamaidHellamaid is a fast-growing home cleaning brand operating across Canada and expanding into the U.S. We are actively building a franchise-driven growth model, and organic search is a core engine behind franchise visibility and lead generation.

Role OverviewYou will lead organic growth at Hellamaid. This is a senior, hands-on leadership role with real ownership. You are responsible for strategy, execution, team leadership, and performance across corporate and franchise-driven SEO initiatives.This role is not advisory. You will make decisions, set direction, and be accountable for results.

Key Responsibilities

  • Build and own the SEO strategy across corporate, local, and franchise-driven pages
  • Develop scalable SEO frameworks to support franchising and multi-location growth
  • Perform competitor analysis and identify opportunities in new franchise markets
  • Decide what pages should be built, improved, consolidated, or removed
  • Lead on-page, technical, and off-page SEO execution
  • Optimize content for AI Overviews, SGE, and LLM-based discovery
  • Improve engagement metrics such as CTR, dwell time, and conversion rates
  • Own site architecture, internal linking, and technical performance
  • Hire, manage, and scale the internal SEO team

Requirements

  • 5+ years of hands-on SEO experience
  • Experience working with multi-location or franchise-style businesses (preferred)
  • Proven ability to scale organic growth in competitive markets
  • Strong leadership and decision-making skills
  • Advanced user of Ahrefs, Google Search Console, Screaming Frog, and GA4

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