Business Sales Manager
2 weeks ago
Responsible for the management of the assigned principals' business in a defined marketing area. Primary responsibility includes increasing sales and market share of the brands represented, while earning a profit for our manufacturers and Acosta.
Responsibilities:
- Deliver principals' volume, share and sales fundamental goals (merchandising, assortment, pricing, and shelving) at the lowest possible cost.
- Achieve fundamental goals and results at the lowest possible selling cost while maximizing company revenue (to include brokerage, commissions, and bonuses, contest earnings, etc.).
- Communicate principals' priorities to Retail Sales Managers, Sales Technology Managers (IT), Marketing Managers, Business Managers, and the retail selling organization to deliver in-store presence and business objectives.
- Report directly to the General Manager or Team Leader.
- Manage and participate in the development, design, and presentation of Acosta introduction to new principals.
- Develop relationships with principals and customers. Pro-actively communicate with key principals.
- Effectively function as a team player.
- Coordinate on-going communication between the General Managers and key principals, and between principals and other Managers.
- Collaborate with Retail Sales Managers on all major retail initiatives (new product introductions, selling drives, contests, etc.).
- Coordinate principals' market visits and key account calls.
- Effectively use knowledge of customer, market, and principal to successfully sell principals' specific programs and initiatives as well as Company objectives and initiatives – involve Marketing, Technology, and Sales Support resources as needed to accomplish the objectives.
- Utilize Senior Vice President, General Manager, Team Leaders, and Senior Business Managers to understand and leverage customer strategies, and to develop conceptual sales presentations that can deliver principals' objectives.
- Provide feedback on the effectiveness of principals' strategies, selling programs, and initiatives to the principal and the General Manager.
- Provide timely information, principals' expertise and selling priorities, along with retail-ready selling tools (organizers, surveys, etc.) to the Retail Sales Manager, and shared resources (Marketing, Technology, and Sales Support).
- Maintain current account distribution information.
- Review all market pricing reports on a regular basis for accuracy and competitive activity. Collect and report all competitive activity.
- Provide feedback to the General Manager on how to build organizational capacity and improve our business.
- Pro-actively share customer/manufacturer information with other team members to help build organization capacity.
- Pro-actively manage personal skill development plan.
- Ensures all client procedures and policies are followed.
- May be required to achieve client proprietary system expertise to manage promotional plans and fund balances.
- Monitors and takes corrective action as necessary in financial management, i.e. deductions.
- Meeting the physical requirements – listed below.
- Other duties as assigned.
Qualifications:
- Bachelor's Degree or equivalent work experience.
- A proven track-record in sales; preferably with a food broker or national company.
- Strong interpersonal, organizational, presentation, negotiation, and sales skills.
- Ability to analyze sales and marketing information needed to make effective sales presentations.
- Proficient in a variety of software packages used to support the sales function.
- Willing to travel.
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