Marketing Specialist – Sales

What the role is all about: 

WinSport is looking for an enthusiastic and detail-oriented Marketing Specialist – Sales & Events, to support our Marketing team in promoting our world-class event spaces, in-house catering services, and the 3,000-seat WinSport Event Centre.

This role is ideal for someone who loves blending creativity with strategy, thrives in a fast-paced environment, and is excited to help grow bookings for corporate events, meetings, weddings, team-building experiences, and more. You'll spend 80% of your time supporting sales-focused marketing efforts and 20% assisting with marketing for concerts and live events that bring our venue to life.

If you're a proactive thinker who is a self-starter, enjoys rolling up your sleeves, transforming ideas into action, and has the insight to adapt when the landscape changes, we want to meet you

At WinSport, we are driven by purpose and passion. As one of the most unique sport institutes in the world, we support athletes and guests alike in reaching their full potential. You'll work alongside a passionate team in a world-class facility, dedicated to delivering exceptional experiences.

You strive to approach your work to align with our 4 key behaviours which are at the core of who we are and what we do at WinSport.

We are Safe

We are Welcoming

We are Inspiring

And we are Creative

What you will be doing: 

Marketing Strategy & Planning

• Develop and implement marketing plans that drive awareness, engagement, and bookings for WinSport's Event Facilities and Food and Beverage services

• Craft compelling narratives that highlight the uniqueness of our spaces and culinary offerings, uncovering and sharing stories that resonate with our diverse audiences

• Oversee our third-party digital marketing partner to ensure campaigns are effectively planned, executed, and optimized to meet strategic objectives

• Plan and execute small to medium-scale sales and marketing events aimed at showcasing our facilities and services to prospective and current clients

• Monitor performance metrics, interpret data, and provide actionable insights to refine strategies and improve ROI

• As a member of the internal marketing team, work cross-functionally with Sales, Event Services, and Food & Beverage teams to determine needs, develop marketing plans, and ensure cohesive messaging and alignment on goals

• Manage multiple projects simultaneously with attention to detail, delivering high-quality work on time and within scope

• Manage listings on event platforms and venue directories to maximize visibility and reach

• Participate in brainstorming sessions and contribute innovative ideas to enhance our visual communication strategies

What you bring: 

• Diploma or degree in Marketing, Communications, or a related field

• 3–5 years of marketing experience, ideally in a fast-paced, multi-faceted environment, preferably with experience in event, venue, or hospitality marketing (hotels, catering, conferences)

• Broad understanding of the marketing mix – you're not a specialist in one area, but have a strong working knowledge of many

• Savvy in all areas of social media, experience in working with an agency is considered an asset

• Excellent verbal and written communication skills – you know how to connect with different audiences (internally and externally) and bring ideas to life

• Creative mindset with a strong instinct for storytelling and brand alignment

• Analytical thinker with experience measuring success and making data-informed recommendations

• Comfortable working with a variety of marketing tools/platforms including CMS, email marketing platforms, and analytics tools

• Passion for events, hospitality, and live entertainment is a plus

What we can offer you: 

• Be part of a fun, passionate team that values creativity and innovation
• Work in a unique environment that blends sport, recreation, and entertainment
• Opportunity to contribute to meaningful projects seen by thousands of visitors each year
• Comprehensive benefits package
• Free Park pass
• Free parking
• Reciprocal at other ski resorts
• Food, beverage, retail and program discounts
• Access to our world-class gym facility

We also provide a culture where we value and take care of our people. We have a robust workplace wellness program that supports the physical, emotional, social and financial wellness of our team members.  

Discover, Develop, and Excel with WinSport: 

Working with WinSport means you will be part of one of the most unique winter sport institutes in the world. You will be rubbing shoulders with athletes of all levels and disciplines, and you will be working in a world-class facility that showcases exceptional services to support our guests in training and maintaining an active lifestyle.  You will thrive and be supported as you discover, develop and excel in your role at WinSport.