Digital Marketing Specialist

THE MUSEUM'S MISSION

The Britannia Mine Museum is a self-sustaining, non-profit organization, that creates accessible learning experiences to inspire discovery and connection through guided interpretive programming, self-exploration opportunities, and the preservation of our historical site and artifacts.

The Museum is located on the ancestral and unceded territory of the Squamish Nation.

THE ROLE

The Digital Marketing Specialist (website & social media) is part of the Museum Sales and Marketing Team. This role is responsible for planning, creating, and executing digital content that increases awareness of the Museum's mission and engages the broader community. Additionally, this role supports specific projects pertaining to the museum's marketing campaigns, social media presence as well as marketing performance data analysis. This role reports directly to the Sales and Marketing Manager and collaborates across departments and teams to deliver content excellence. This role assumes that digital media landscape changes at a rapid pace. The Digital Marketing Specialist (Website & Social Media) will support the Sales & Marketing Team to monitor sector changes and pivot accordingly. This is a regular, full-time role with a schedule that may include some weekends and statutory holidays (as required). This role works within the Guidelines established for all employees with regard to conduct and health and safety.

KEY AREAS of RESPONSIBILITY

1)    Social Media Development

· Plan, create, schedule, and publish content for the Museum across numerous platforms (e.g., Instagram, Facebook, LinkedIn, TikTok).

· Monitor all comments and messages and engage with followers in a timely, respectful manner.

· Grow audience reach and engagement aligned with organizational goals.

· Stay current with platform trends and best practice.

· Monitor, engage, and optimize community interactions across all platforms through active interaction capitalizing on trending, algorithms

· Stay informed on social media trends and emerging platforms to recommend and implement new strategies.

2)    Content Creation and Asset Management

· Create compelling, high-quality content, including posts and videos to that align with the Museum's overall strategic plan, mission and vision.

· Ensure that content complies with organizational values by reviewing content with the Manager of Sales & Marketing and with the Leadership Circle as required.

· Maintain and enhance a unified brand voice across all channels.

· Write and edit copy for social media posts and newsletters.

· Plan and lead photo and video shoots, including planning, shooting and editing (as needed and as resources allow).

· Organize and maintain the storage of the Museum's digital assets for both internal and external use.

3)    Website Management/SEO

· Keep the Museum's website up to date with correct, current information

· Monitor website traffic as part of analytics across other platforms

· Work closely with team members to ensure website SEO

· Work cross functionally with the Guest Experience team to ensure smooth and clear communications with all external participants, guest and broader audience.

4)    Analytics and Reporting

·       Analyze performance metrics and refine strategies for continuous improvement.

· Prepare regular reports with insights and recommendations

· Use data to demonstrate and improve campaign effectiveness

· Participate in developing and leveraging appropriate AI technology compliant with privacy legislation etc.

5)    Digital Marketing Support and Communications

· Collaborate with the full sales and marketing team to develop and execute marketing campaigns across multiple channels for the purposes of promoting programs, events, exhibits and initiatives.

· Contribute to email marketing efforts, including crafting newsletters, managing campaigns and maintaining subscriber lists.

· Perform website updates, including creating and editing pages and basic SEO optimization.

· Digital advertising and search engine marketing initiatives

· Implement online campaigns to drive traffic, increase conversions and achieve organizational goals.

6)     Community Engagement  

· Monitor the Museums Google Ads Grant to ensure highest ranking is maintained.

· Build and maintain strong relationships with internal team members and external partners (as defined by the Manager of Sales & Marketing).

· Be a brand ambassador for the Museum and its voice.

· Conduct a regular review of similar organizations and organizations within the Sea to Sky Corridor to provide enhancements.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

· Collaborative respectful

· Dependable and organized

· Analytical and creative in equal measure

· A strong team player

· Can generate engaging and innovative ideas for social media content while aligning with the organization's mission

· Strong computer, video and photography skills

· Ability to learn and use marketing-related software, including email marketing platforms and video and design tools.

· Strong writing and editing skills

· Ability to craft compelling messaging for diverse audiences across multiple platforms.

· Proficient in managing social media platforms, including content creation, scheduling, and engagement.

· Skilled in using analytics to measure social media performance and marketing campaigns and applying insights to optimize results.

·      Capable of managing multiple projects and tasks while meeting deadlines in a fast-paced environment.

· An interest in history, geology, education, mining, environmental issues, customer experience, and/or tourism is highly valued.

· Ability to scale social media platforms and content to the Museum's requirements.

· Ability to communicate effectively and professionally with colleagues and customers.

QUALIFICATIONS:

Educational Background:

· Graduate of a diploma or degree program in marketing, digital marketing, communications, or a related field.

Experience

· years of experience with social media tools and social media platforms, creating content, and utilizing analytics tools to measure and report on campaign performance.

· Basic graphic design skills (e.g., Canva, Adobe Illustrator or similar)

· Experience with Meta Business Suite or similar.

· Understanding of general marketing principles, including campaign planning, branding, and digital marketing strategies.

· Understanding of inclusive, ethical, and accessible communications.

· Previous work in the tourism sector, arts & culture sector or non- profit sector is considered and asset.

WORK ENVIRONMENT:

· The Museum offers free parking and staff discounts on food and merchandise

· The Museum employees abide by the Museum's Code of Conduct

· Reliable transportation to and from the work site is required, as public transit is not available to Britannia Beach.

IMPORTANT INFORMATION:

Official Statement on Truth & Reconciliation

Britannia Mine Museum conducts its work on the unceded territory of the Sk̲wx̲wú7mesh (Squamish) Nation. We respectfully honour their culture and tradition. We support the 94 recommendations of the Truth and Reconciliation Commission and commit to taking action on recommendations involving museums, culture, arts and education. It is our hope that museums continue to be an integral part of the Truth and Reconciliation journey in this country.

Official Statement on Diversity, Equity, Inclusion and Accessibility

Britannia Mine Museum is committed to fair and equitable treatment, representation and prosperity for all peoples in our communities and our industry. We condemn all forms of racism, discrimination, intolerance, and bigotry and work to use the power of the museum spaces, arts, creativity and self-expression to attain equality and representation for everyone. Britannia Mine Museum is committed to fostering community and organizational wellbeing and actively explores any required changes to our policies, initiatives, and practices to address the root causes of inequalities.

Before you apply for this position, you must meet the eligibility requirements. To be eligible to work in Canada, you must be a Canadian citizen or permanent resident of Canada or authorized in writing to work in Canada under the federal Immigration Act. Eligibility to work in Canada is granted through citizenship, permanent resident status or refugee status.

A successful job offer will include a request to complete a criminal record check. This is in accordance with the Museum's Child and Vulnerable People Code of Conduct.