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B2B Marketing Communications Strategist

2 weeks ago

Thornhill ON LT P, Canada CAA Club Group Full time
About Us

At CAA Club Group, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. As a trusted Member-based organization, we provide products and services that are essential to Members' safety and peace of mind. With over 2.6 million Members across Ontario and Manitoba, we advocate on issues such road safety and infrastructure, the environment, seniors' mobility, and consumer protection. Associates share in each other's successes, drive change and support each other while cultivating a great working environment to deliver on what is best for our Members. CAA Club Group is a member of the CAA Club Group of Companies.

Who we are

Are you ready to join an award-winning, purpose-driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion

At CCG, we are committed to delivering an exceptional Associate experience. We offer:

  • Work-life harmony with access to an award-winning holistic wellness program,
  • Continuous learning through our robust corporate curriculum and education reimbursement program,
  • Incredible rewards, travel incentives, and product and service discounts,
  • Pay-for-performance and best-in-class recognition programs, and
  • Competitive benefits that include a defined contribution plan, personal spending account, and so much more

Join our growing team where everyone belongs

Position Details

What will you do:

  • Develop and execute a digital communications strategy to deliver value to partners and support business growth.
  • Create a content calendar and compelling content across a variety of mediums that is aligned with key audience needs.
  • Manage deployment of monthly emails and maintain email lists.
  • Maintain the Orion Travel Insurance website, portal and social media channels to ensure timely content updates, adherence to brand, and an optimized customer journey.
  • Develop and maintain superior relationships with key insurance partners, stakeholders and vendors.
  • Co-lead the annual partner forum including event planning and communications.
  • Provide sales support by collaborating with the Business Development, Product and Underwriting teams on innovative communications and marketing campaigns.
  • Liaise with Business Development team and with industry organizations to promote Orion Travel Insurance offerings at industry events, speaking engagements, panels, interviews and tradeshows.
  • Provide an ongoing consultative sales approach and lead cross functional meetings and working group to create value for partners nationally.

Please note, salary range is not inclusive of total compensation. The expected salary range for this position will be impacted by factors such as the successful candidate's skills, experience and working location, as well as the specific position's business line, scope and level. Candidates with salary expectations outside of the range are encouraged to apply.

Who you are:

  • University degree in Business, Marketing, Communications or related field with 3-5 years of previous experience.
  • Prior experience in communications program management and execution as well as strategy development.
  • Experience developing integrated communications plans aligned with key messaging.
  • Proven experience in relationship management, and leading internal and external client meetings.
  • Experience translating technical information or concepts into easily digestible communications and content.
  • Strong project management skills.
  • Knowledge of B2B marketing principles, practices and standards a plus.
  • Previous experience in insurance a strong asset.
  • Excellent communication skills and interpersonal effectiveness.

Please note that internal applicants are asked to formally express their interest by applying online no later than 10 business days of the position being posted.

Please note that we may use AI tools to help us through the recruitment process.

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.