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Senior Content Strategist

3 weeks ago

Toronto, Ontario, Canada Reason One Full time $90,000 - $120,000

Reason One is hiring a Senior Content Strategist with digital agency experience and a keen set of UX skills.

Reason One is a B-Corp certified, digital agency focused on increasing healthcare access through inclusive, equitable digital solutions and empowering our clients to better serve their communities. As a B Corp, we seek to create a safe, brave workspace and use our profits to make an impact.

Our team shares these core values:

  • INITIATIVE: We are self starters who take action. We don't wait.
  • COLLABORATIVE: We create and innovate together as a team.
  • INCLUSIVE: We are committed to an inclusive, equitable and diverse workplace.
  • ACCOUNTABLE: We get it done, on time and to a high standard.
  • ADAPTABLE: We embrace change, unknowns, and evolve.

Your role

It's your job to create a strategic vision for content across the project lifecycle, workshops, initiatives, and goals that help align client and user goals. Every day, you'll be working with designers, developers, product managers, and project managers on major website redesign projects for healthcare clients. This is a senior position — we want you to work collaboratively, be able to lead initiatives, think critically, and make decisions without heavy oversight. 

Your Mission

Create and deliver on a strategic vision for content across the project, aligning client and user goals.

Responsibilities

  • Conduct content audits and discovery activities
  • Establish a content strategy roadmap, goals, and tactics for projects
  • Create and present information architecture strategies and build out comprehensive sitemaps
  • Provide guidance to our clients and teams on creating inclusive and accessible digital content
  • Conduct content design work, including creation of design systems with template and component systems, recommendations for attributes and requirements, etc.
  • Content Governance: Plan and/or manage the content gather, creation and editing processes (e.g. for content migrations)
  • Contribute to CMS documentation and training

Your KPIs

  • IA: Delivery of completed IA that serves both the User and Client needs. Measurable: Work delivered within estimate +/- 20%.
  • Content Design: 100% Final sign-off received (within estimate +/- 20%) on project designs that incorporate content via collaboration between design and content.
  • Content Governance: Content governance plan 100% completed and delivered to client on projects where deliverable is specified in SOW.
  • Accessibility: 100% of content page templates pass accessibility tests
  • Delivery: Content delivery work completed within 20% of established estimates

Our must haves

  • Minimum 5 years content strategy experience 
  • Knowledge of digital content best practices, technologies, and trends
  • Demonstrated skills in content design, copywriting, content creation, and editing
  • Understanding of information architecture and experience creating sitemaps
  • Knowledge of accessibility. An understanding of WCAG principles that affect content, including interactions and design elements
  • Knowledge and skills related to plain language
  • Experience with content modelling i.e. defining content types, structure, and relationships
  • Experience with medium to large Content Management Systems (Kentico, WordPress, etc.)
  • Familiarity with site mapping, sketching/ideating, and UX tools  (e.g. Figma, Slickplan, Miro)
  • Team player attitude — expect to collaborate across all disciplines on every project

The practicals

  • Location: This is a fully remote, work-from-home position 
  • Office Hours: Candidates can be based anywhere in the US or Canada, but must work during EST hours
  • Core working hours 9 AM - 5 PM EST
  • Start date: As soon as possible

Compensation Package

Annual salary: $90,000 - $120,000 CAD depending on experience

Benefits

  • Extended health benefits
  • Dental benefits
  • Life insurance and, LTD benefit
  • Employee assistance program
  • Parental leave program with top up

PTO

  • Paid Vacation days—15 days per year
  • Paid Sick leave—6 days per year
  • Paid Volunteer days—2 days per year

Stipends 

  • $250 CAD home office expenses per year
  • $50 CAD per month internet stipend
  • Training allowance of $800 CAD a year and professional development opportunities like conferences and continuing education

Hardware

  • A laptop is provided

FYI

  • You MUST be currently eligible to work in the US or Canada. No exceptions.
  • Applicants with disabilities who are qualified and selected for an interview will be accommodated upon request.  
  • ​​If we can offer reasonable accommodations to you in the application or interview processes, or if you have feedback on how we could improve the equity or accessibility of our recruitment, you are welcome to contact us with the subject line "Accommodation Request - Senior Content Strategist application". Please note that we are unable to respond to general status inquiries or other messages that are unrelated to accessing our hiring processes

Reason One is an equal opportunity employer. This means that we strive to make employment decisions at every point of the employment, from application to termination, based on merit. We want to have the most qualified person in every position. In addition, we believe an equitable, diverse and inclusive workplace is one where all workers, whatever their gender, race, ethnicity, national origin, age, sexual orientation or identity, education or disability, feel valued and respected.