Experienced Lead Generation Specialist

7 days ago

Kelowna, British Columbia, Canada YaaLk Technologies Full time $60,000 - $120,000 per year


Description

Our partner is seeking for an experienced Lead Generation Specialist to join their growing team. As a Lead Generation Specialist, you will be responsible for developing and executing lead generation campaigns across multiple channels, including email, social media, search engines, and programmatic advertising.

Key Responsibilities:

- Develop and execute lead generation campaigns across multiple channels, including email, social media, search engines, and programmatic advertising

- Collaborate with sales and marketing teams to identify target audiences and create campaigns that generate high-quality leads and revenue

- Develop marketing funnel strategies

- Build marketing automations

- Develop and manage email campaigns, including list segmentation, email content creation, and A/B testing

- Create and manage social media advertising campaigns on platforms such as Facebook, LinkedIn, and Twitter

- Manage programmatic advertising campaigns across multiple networks and platforms

- Optimize campaigns based on performance data to improve ROI and drive revenue growth

- Stay up-to-date with the latest trends, emerging platforms and cloud solutions, and best practices in lead generation and digital marketing

- Be the first point of contact for new business prospects, provide initial information, and determine the next steps for each prospect moving forward.

- Generate new leads through the creation of outreach strategies, including conducting market research and engaging customers to expand awareness, educate, and request referrals.

- Perform all prospect and customer connections primarily by phone but also email, social and digital media.

- Follow-up on inbound marketing leads and identify qualified opportunities, providing appropriate levels of information for interested prospects.

- Engage with existing customers to generate subscriptions to additional value-add services and products.

- Follow-up on leads generated through existing customers when a new location/franchise is opened.

- Provide a warm transfer to, or schedule appointments and demos for, members of the sales team, once the lead is ready to engage.

- Nurture new marketing leads by educating and developing prospects until they are ready to be introduced to or booked in for a demo with a member of the sales team.

- Support, communicate, and collaborate with the sales team on outbound strategies and lead generating efforts, including contributing to lead generation strategies and ideas during team meetings.

- Ensure successful follow-through of the sales cycle by maintaining accurate activity and lead qualification information in CRM application.

- Research generated leads and prepare executive summaries for sales team members ahead of their calls.

Requirements:

- 3+ years of experience in demand lead generation or digital marketing

- Experience with email marketing platforms, social media advertising, search engine advertising, and programmatic advertising

- Strong analytical skills and experience using analytics tools such as Google Analytics

- Excellent communication and collaboration skills

- Self-starter with the ability to work independently and manage multiple projects simultaneously

- Experience with e-commerce marketing required

- Experience in B2B marketing and lead generation

- Experience with HubSpot or other CRM systems, Experience with zapier or other lead transfer tools


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