Marketing Manager

About Us

PaintScout is a rapidly growing SaaS company revolutionizing the residential and commercial painting industry. Built by painting business owners, for painting business owners, our platform helps contractors streamline their sales, estimating, and operations through intuitive software and education-first support. As we scale, we're building a focused, data-driven growth engine — and marketing plays a critical role in that mission.

About the Role

As the Marketing Manager, you will own and drive PaintScout's growth-oriented marketing strategy. This role is responsible for turning our product, customer outcomes, and story into clear demand, pipeline, and brand momentum. This is not a role focused on "doing everything." It's about choosing the right initiatives, executing them well, and delivering measurable results. You'll work closely with sales, product, and customer success to ensure marketing efforts are aligned, focused, and impactful.

Responsibilities

Growth & Demand Generation

• Own and execute lead generation strategy across key channels (organic, paid, partnerships, events, etc.).
• Optimize the funnel from first touch through long-term customer advocacy.
• Collaborate closely with sales to improve lead quality and conversion rates.
• Test, measure, and iterate marketing initiatives quickly based on performance data.

Messaging & Positioning

• Clearly define who PaintScout is for — and who it's not.
• Ensure consistent messaging across the website, ads, sales materials, and product.
• Translate real customer outcomes into simple, compelling stories.
• Maintain clarity and value-driven messaging (no buzzwords).

Content & Education

• Oversee creation of educational content that builds trust with contractors.
• Align content with the buyer journey (awareness → consideration → decision).
• Support thought leadership while staying focused on conversion.
• Ensure all content reflects the PaintScout voice and values.

Sales Enablement

• Equip sales with effective tools, including:
• Sales decks
• Case studies
• One-pagers
• Competitive positioning materials
• Create tight feedback loops with sales to improve messaging and performance.

Systems, Metrics & Execution

• Build and maintain clear marketing KPIs and dashboards.
• Track performance and report insights to leadership.
• Prioritize initiatives based on impact and ROI.
• Manage marketing budget responsibly.

Key Metrics You'll Own

• Marketing-sourced pipeline
• Cost per lead / cost per opportunity
• Lead-to-demo conversion rate
• Website and landing page conversion rates
• Campaign ROI
• Full customer lifecycle performance (first touch → evangelist)
• Brand clarity and consistency (qualitative and quantitative)

Qualifications

• Experience in B2B SaaS marketing, growth marketing, or demand generation.
• Proven ability to own outcomes, not just activities.
• Strong analytical skills with the ability to turn data into action.
• Clear, confident communicator across teams and stakeholders.
• Highly organized, proactive, and self-motivated.
• Comfortable prioritizing and saying "no" to low-impact work.
• Passion for technology, growth, and helping small businesses succeed.
• Ability to understand and relate to the contractor experience.

Bonus Skills (Nice to Have)

• Experience working closely with sales teams in a SaaS environment.
• Familiarity with CRM and marketing automation tools.
• Experience in the home services, contracting, or trades industries.
• Experience managing agencies or external contributors.
• Event, partnership, or community-based marketing experience.

Why Join PaintScout?

• Be a key driver of growth at a fast-scaling SaaS company.
• Play a critical role in shaping how PaintScout shows up in the market.
• Work directly with leadership and influence company direction.
• Competitive compensation and benefits.
• Flexible hybrid/remote work environment.
• Join a collaborative, supportive, and fast-moving team that values clarity, ownership, and execution.

Job Types: Full-time, Permanent

Pay: $100,000.00-$120,000.00 per year

Benefits:

• Casual dress
• Company events
• Flexible schedule
• On-site parking
• Paid time off

Application question(s):

• Are you currently located in Calgary, AB?

Experience:

• Marketing: 3 years (preferred)

Work Location: Hybrid remote in Calgary, AB T2E 3H6