Marketing Automation Specialist

3 days ago

Sydney, New South Wales, Canada ABC Careers Full time A$80,000 - A$150,000 per year



Job no: 505096

Work type: Ongoing Full Time

Location: Sydney

Categories: IT/Technology, Marketing/Communications

About the role

We're looking for a Marketing Automation Specialist with deep technical experience in Braze to help us transform data-driven Marketing at the ABC. You'll be one of our first Braze specialists, responsible for building email and push campaigns/journeys and managing the overall platform to ensure optimal performance and functionality.

What you'll be doing

  • Manage the build and delivery of 1:1 campaigns and journeys in Braze including design, build, testing and QA.
  • Use platform data and segmentation to drive accurate targeting, personalisation and measurement.
  • Oversee Braze platform performance and health, including technical solutions, platform monitoring, troubleshooting, and incident resolution.
  • Act as the Braze expert, providing training and technical support to various platform users and maintaining documentation and materials to aid best practice. Build reporting frameworks, dashboards and automated insights to measure engagement and campaign success

What you'll bring

  • Relevant tertiary qualifications or significant experience in data-driven marketing and CRM, with an understanding of data, creative, experimentation, and testing.
  • Advanced technical experience in Braze (ideally certified) and an excellent understanding of campaign automation, configuration and controls for email and push channels.
  • Advanced skills in HTML, CSS, SQL and Braze Liquid.
  • Excellent communication and presentation skills with the ability to collaborate across teams and functions
  • Experience working in an agile environment and balancing multiple priorities at once

Position Description: MARKETING AUTOMATION

For further information on this position please contact Jamie Nedved, Recruitment Lead via email

In line with our focus on diversity and inclusion, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTQIA+ individuals. The ABC also aims to achieve a gender-balanced workforce.

To request recruitment and selection information in alternate formats, request adjustments, or if you have accessibility requirements, please contact  

For more information on inclusive employee networks within the ABC please refer to Life Page on ABC LinkedIn.

For more information on working at the ABC visit

Advertised: 14 Nov :00 AM AUS Eastern Daylight Time

Applications close: 12 Dec 2025 5:00 PM AUS Eastern Daylight Time

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