Social Media Coordinator

Location:

• Mississauga

Work Location: On-site only

Location: 2340 Meadowvale Blvd, Mississauga, ON L5N 0H1

Company: IMGadgets )

Why Join Us?

• Salary Range
  :
  $55K - $60K
• Opportunities for professional growth and development.
• A supportive and inclusive workplace culture.
• Paid Sick Days
• Extended Health Care
• Free onsite parking

About IMGadgets

At IMGadgets, we're more than just an eCommerce company — we're a team driven by innovation, passion, and an entrepreneurial spirit that fuels everything we do. For over a decade, we've been shaping the E-mobility, Furniture, and Fitness categories, starting from a single product and growing into a powerhouse with multiple brands and product lines across all major marketplaces nationwide. Our homegrown brands, Gyrocopters and IMFIT, are not just names—they're leaders setting new standards in their industries. And we're only getting started. With bold expansion plans ahead, the future at IMGadgets is full of opportunity, growth, and limitless possibilities.

We're hiring a Social Media Coordinator who can help shape how customers feel about IMGadgets as a brand—who we are, what we value, and why our products matter in their lives.

This role is about storytelling, customer connection, and building a brand people want to follow, interact with, and root for.

You'll create content across social, blogs, events, and creator collaborations to show our culture, team, categories, and future product expansions. The ideal candidate is creative, thoughtful, and passionate about building emotional connection through content.

Key Responsibilities

Brand Storytelling & Content Creation

• Produce frequent content across TikTok, YouTube, Facebook, Instagram and emerging platforms that reflect IMGadgets' values, culture, and innovation.
• Create short-form videos, lifestyle content, behind-the-scenes clips, and product insights that bring personality and warmth to the brand.
• Manage a content calendar aligned with category themes (i.e., e-mobility, fitness, home living), seasonal opportunities, and brand storytelling.
• Capture authentic, real-world content featuring our team, customers, events, and company culture.

Blog & Written Content

• Write blog posts that educate, inspire, and build trust—covering safety, lifestyle tips, buying guides, community stories, and category expansions.
• Repurpose blog content for social formats, reels, and carousels.

Community Engagement

• Build genuine relationships with customers through comments, DMs, tags, and mentions.
• Respond with a friendly, authentic brand voice that reflects our customer-first values.
• Highlight UGC and customer stories to deepen brand credibility.

Influencer & Creator Collaboration (Support + Brand Pipeline)

• Support the existing influencer program lead while developing a brand-focused creator pipeline that aligns with IMGadgets' tone, community, and values.
• Work with micro-influencers, lifestyle creators, everyday riders, and passionate category communities to produce meaningful content.
• Coordinate outreach, communication, product seeding, approvals, and performance tracking.

Marketplace-Supportive Brand Content

• Turn marketplace success into engaging brand stories, including:
• Ratings & review highlights
• Customer testimonials
• Category launches & growth
• Seasonal promotions and milestones
• Coordinate with the marketplace sales team to ensure alignment.

Community Events & Seasonal Storytelling

• Support and capture content at category-specific community events.
• Examples: E-mobility activations at local auto shows, fitness challenges, home-living pop-ups, product demos, seasonal showcases, etc.
• Produce event recaps, interviews, highlight reels, and behind-the-scenes storytelling.
• Integrate event content into social, blog, and creator strategies to strengthen brand community.

Analytics & Optimization

• Track engagement, reach, sentiment, website traffic, and creator performance.
• Provide insights and recommendations to improve content effectiveness and brand connection.
• Explore new trends, formats, and creative approaches to storytelling.

Skills & Qualifications

• 1–3 years of experience in social media, content creation, blogging, or digital marketing.
• Strong writing ability with a talent for emotional and authentic storytelling.
• Skilled in short-form editing tools.
• Comfortable filming independently with mobile tools.
• Organized, communicative, and able to manage multiple initiatives.
• Bonus: Influencer coordination, event coverage, or experience with lifestyle brands.

What Success Looks Like

• Stronger brand affinity is reflected through higher engagement, repeat visits, and community participation.
• Increase in high-quality UGC and creator content that boosts trust and supports conversions.
• Growth in social traffic and engagement through consistent, high-performing content.
• Positive impact on organic search performance through blog content, category storytelling, and improved brand authority.

Overall growth in direct sales driven by strong brand presence and customer