Marketing Coordinator

Cogir Senior Living manages retirement residences across the country. We offer a range of senior living options including independent living, assisted living and memory care.

For over 25 years, we have dedicated every day to the happiness of retirees.

Human Focus – Creativity - Excellence

We're seeking individuals with a purpose and passion for life and who are looking for meaningful work that will make a real difference. Join our team today

We're looking for a new teammate: a dynamic, inquisitive, and creative marketing coordinator, who will work with us to offer the best service and quality of life to our residents in our rental buildings and private seniors' residences. A collaborative, dynamic and experienced team is waiting for you

Would you like to participate in the effective implementation of marketing campaigns and special projects,  and coordinate various actions while ensuring effective communications with internal teams and external suppliers with a focus on performance, brand consistency and positive customer experience? Does working closely with a multidisciplinary team stimulate you? Passionate about marketing, we invite you to contribute to innovative and diversified projects The coordinator also plays a key role in the integration of new residences into the RPA portfolio.

The role:

• Actively participates in residence marketing meetings to support occupancy and business goals.
• Coordinate marketing projects with various stakeholders and ensure cohesion with the team.
• Work with creative services team to brief and execute the production of various communication tools, ads, sales materials, and collateral.
• Participate in planning and publishing content on social networks (especially Facebook).
• Help manage digital advertising campaigns (Meta, Google) and monitor basic performance (clicks, open rates, conversions, sales force contact points).
• Support, book, plan and coordinate traditional and digital media planning and execution for various portfolios across all channels: print, out-of-home, TV, radio, digital, newsletters, social networks.
• Participate and support video creation as required.  
• Monitor and track plans including deadlines and budgets.
• Process invoices and marketing expenses.
• Produce performance reports as required.  Monitor and tracks performance of marketing activities, document actions taken and suggest improvements.
• Excellent verbal and communication skills, solution orientated and proactively contributes to the marketing team.
• Performs all tasks efficiently and effectively at a fast pace, ensuring quality control with graphic standards, positioning of logos, accuracy of contact information for residences, web links, copywriting, spelling, and grammar.
• Manage the production and delivery of marketing materials: brochures, rollups, posters, signs, etc.
• Review, approve and track delivery of materials.
• Ensure implementation in the field (distribution, posting, drop-off at partners, etc.).
• Ensure that formats and messages are consistent with brand identity and adapt messages and media to local realities and target audiences (prospect-persona profiles, rental issues, seasonality).
• Actively participates in the quality control of residence information on the web - Updating information, photos and more.
• Feed brainstorming discussions with field observations and optimization proposals. 
• Participate actively in campaign post-mortems and feedback to improve future actions.
• Collaborate on projects to enhance the in-residence experience (e.g.: CMS, testimonials, resident portraits, community showcases, etc.).
• Support the production of content or activations that promote the engagement of residents, families and staff.
• Participate in the development and dissemination of messages and tools highlighting the residence's differentiators (values, ambiance, services, etc.) 
• Research and read up on marketing trends. Give existing training courses to residences on various subjects via TEAMS.
• Maintain a high degree of accuracy and quality control in materials 
• Other duties as assigned

 Profile required:

• Understands the importance of each in the marketing mix to achieve objectives.
• Media and production experience.
• Innate affinity for social networks;
• Bachelor's degree in a relevant discipline or equivalent experience;
• Minimum of two – five years' experience related to the position;
• Strong interpersonal skills;
• Strong organizational skills and ability to manage multiple projects simultaneously.

Cogir is committed to ensuring that all employment practices are inclusive. As an organization we are committed to providing and arranging accommodation for candidates upon request.