National Sales Strategy Manager

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

At Campbell Company of Canada, we believe in searching for the best and the brightest professionals at every level and in every specialty who live into our values. The 5 C’s of Campbell’s - Care, Character, Collaboration, Competitiveness, Creativity - demonstrate the best of who we are today and who we aspire to be. Living our values will foster an inclusive, high-performance culture. Our employees act with intention, lead with integrity, and are truly passionate about what they do to bring our purpose to life _Connecting People Through Food They Love._

We have an exciting 12-month CONTRACT opportunity on our Sales team as National Sales Strategy Manager. This role is based out of our Mississauga Head Office location (60% in-office, 40% remote) and reports to the Director of Sales Strategy & Planning.

General summary

Responsible for the overall management of a brand including delivering annual net sales and profit targets, developing base and incremental sales strategies, executing new product launches, and consumer/customer specific initiatives

Primary Responsibilities

1. (25%) People Management
- Manages 2 direct reports
- Set annual objectives and key results that align with overall business unit strategies for direct reports
- Mentor, coach, and develop direct reports to assist them in achieving their annual targets as well as career aspirations

2. (25%) Trade Management & Pricing
- Owns incremental drivers/sales controllables (pricing/ads/display), create sales tactics to deliver objectives, creates contingency plans to address opportunity gaps or address competitive threats
- Adjust trade optimization initiatives to align with the needs of the business throughout the fiscal year

3. (25%) Strategy
- Leads the sales portion of the business planning process (including Strategic, Operating, and annual brand planning) representing customer team perspectives through the creation and allocation of bottom up building blocks
- Establishes strategies that achieve the business goals for the assigned brand/category
- Develop go to market fundamentals for brand to drive competitive advantage in marketplace
- Plays lead role in evaluating customer team annual plans and recommend annual planning volume allocation for customer teams.
- Lead purchase strategy creation.

4. (15%) Business Planning
- Provides input as a key stakeholder into the Integrated Business Planning process on a monthly basis, drawing upon external sales inputs and representing the customer team call in the business team forecast
- Generate a consolidated retail forecast that incorporates impactful cross-functional factors from brand, demand, and customer team inputs
- Using the demand projections, ensure customer requirements are met from a supply perspective

5. (10%) Communication and Tracking
- Create selling strategy, materials and tools aligned with brand expectations for new item initiatives
- Allocate and manage listing budgets and new item volume. Create, monitor and report distribution targets
- Establish the structure of new launches with the brand team, including: launch timing, targeted retailers, pricing and promotional strategy, display vehicles, and planogram composition

Complexity & Scope
- Works with Customer Teams (Business Development Managers, Directors) and Business Teams (Brand Managers, Shopper Marketing Managers, Demand Planners) routinely as well as senior leadership
- Two direct reports: Trade Marketing Manager & Associate Sales Strategy Manager
- Facilitates meetings and discussions with the entire sales organization
- Develops and owns the strategic direction for pricing and promotional guardrails, annual plans, and monthly forecasts
- Takes on complex and ambiguous challenges, completes thorough analysis, and presents recommendations on action plans to senior leadership

Minimum Requirements

Education: University Degree, Business preferred

Experience: 7 - 10 years of progressive customer selling experience

Experience managing people an asset

Skills, Knowledge & Behaviours:

- Exceptional analytical skills
- Effective people management skills
- Effective prioritization skills and ability to manage many projects and requirements at once
- Effective financial acumen with ability to understand all components of company profit and loss (P&L)
- Effective presentation and communication skills
- Effective knowledge of AC Nielsen tools and