Market Research Analyst

**Job Title: Market Research Analyst**

Location: Niagara Falls, Ontario (In-office)

Type: Full-time

Reports To: Chief Marketing Officer (CMO)

**About Tripshepherd**:
At Tripshepherd, we are transforming how people plan, experience, and share their travel journeys. Our mission is to create a world where travel inspires meaningful connections, supports local communities, and promotes sustainable tourism. As we prepare to launch our innovative global travel app, we’re seeking a skilled Market Research Analyst to uncover critical insights that will shape our strategies and ensure we meet the evolving needs of travelers worldwide.

**Role Overview**:
As a Market Research Analyst at Tripshepherd, you will play a vital role in driving data-informed decisions that enhance our product development, marketing strategies, and user acquisition efforts. Your insights will directly impact the success of our app launch and contribute to the company’s growth. You will analyze consumer behaviors, industry trends, and competitor activities to provide actionable insights that align with our business goals. Your research will help define our target audience, refine our positioning, and support the successful launch and growth of the Tripshepherd app. This role offers significant opportunities for professional development and advancement within our growing company.

**Key Responsibilities**:
**1. Consumer and Market Insights (Priority Task)**

**- Research Execution**:

- Conduct qualitative and quantitative research to identify trends, customer preferences, and pain points.
- Utilize tools like Qualtrics, SurveyMonkey, or similar platforms for data collection.
- **Survey Management**:

- Design, administer, and analyze surveys to collect data on user needs, preferences, and satisfaction.
- **Behavior Analysis**:

- Analyze consumer behaviors and market demand using statistical tools to provide actionable insights that drive decision-making.

**2. Competitive Analysis**:

- **Industry Trends**:

- Monitor and analyze trends within the travel industry and related markets to keep the company ahead of the curve.
- **Competitor Analysis**:

- Evaluate competitor strategies, products, and user experiences to identify opportunities and threats.

**- Benchmarking**:

- Create benchmarks to assess Tripshepherd’s competitive position in the market.

**3. Data Analysis and Reporting**:

- **Data Interpretation**:

- Analyze complex data sets using statistical software such as Excel, SPSS, Tableau, or Power BI to uncover meaningful insights.

**- Visual Reporting**:

- Develop clear, visual reports and dashboards to communicate findings effectively to stakeholders.

**- Recommendations**:

- Provide strategic recommendations based on data analysis to guide product, marketing, and business strategies.

**4. Target Market Segmentation**:
**- Audience Definition**:

- Identify and define target audience segments based on demographics, behaviors, and psychographics.

**- Persona Development**:

- Collaborate with marketing teams to create detailed user personas that inform messaging and campaigns.

**5. Collaboration and Strategy**:
**- Cross-Functional Collaboration**:

- Partner with product, marketing, and leadership teams to align research findings with business objectives.

**- Strategic Planning**:

- Contribute to marketing and product strategies by providing data-backed insights that drive growth.

**Qualifications**:
**Experience**

**- Market Research Expertise**:

- Minimum of 2+ years of experience in market research, data analysis, or a related role (experience in the travel or tech industry is a plus).

**- Research Tools Proficiency**:

- Proficiency with survey tools like Qualtrics, SurveyMonkey, or similar platforms.

**- Data Analytics**:

- Experience with statistical and data visualization software such as Excel, SPSS, Tableau, or Power BI.
- Familiarity with SQL, Python, or R is a plus.

**Skills**:
**- Analytical Skills**:

- Strong ability to interpret and synthesize complex data into clear, actionable insights.

**- Technical Proficiency**:

- Knowledge of statistical analysis methods and experience using analytical tools.

**- Communication**:

- Excellent verbal and written communication skills for presenting insights to non-technical stakeholders.

**- Attention to Detail**:

- Highly detail-oriented with the ability to manage multiple projects simultaneously and meet deadlines.

**- Problem-Solving Mindset**:

- Ability to identify challenges and propose data-driven solutions.

**Education**:
**- Bachelor’s Degree**:

- Degree in Marketing, Business, Economics, Data Analytics, Statistics, or a related field is required.

**- Certifications**:

- Professional certifications (e.g., Market Research Society Certification) are a plus.

**Additional Qualifications**:
**- Team Collaboration**:

- Strong interpersonal skills to work effectively with cross-functional teams.

**- Adaptability**:

- Comfortable wor