Marketing Specialist

3 days ago

Niagara Falls, Canada University of Niagara Falls Canada Full time

**About the position**

**Location**:Niagara Falls, Ontario, Canada

**Work arrangement**:Onsite, 3 days per week

**Reports To**:Director, Digital Marketing

**Reason for vacancy**:Existing vacancy

**Expected hiring salary range**:$80,000-$90,000 per year. **_Offered salary will be determined through an internal review process._

**Position Overview**:
**Responsibilities**:

- Assist in planning and executing digital marketing campaigns across channels (PPC, Paid Social, SEO, Affiliate).
- Measure and report performance of all digital marketing campaigns and assess against KPIs and ROI.
- Test new campaigns and explore new paid and organic channels to penetrate new markets.
- Keep track of the budget and optimize spending through improving CPLs and conversion rates.
- Create landing pages and web forms and optimize user experience.
- Aid the domestic recruitment team with marketing materials and outreach coordination.
- Support the day-to-day update of the website.
- Support search engine optimization efforts.
- Support the launch of marketing tools.
- Continuously research competitor marketing tactics in higher education and share insights.
- Assist with other day-to-day marketing activities and events (including orientations, career fairs, convocation ceremonies, signing ceremonies, open houses etc.) as needed.
- Collaborate with various internal/external stakeholders for printing needs and other related marketing needs.
- Flexibility to work occasional early mornings, evenings, or weekends for campus events.
- Other duties as assigned to support the university.

**Education and Experience**:

- Post Secondary Degree in Marketing or a related field.
- Minimum 2-3 years of experience working in marketing
- Experience with marketing automation and CRM tools (i.e. Salesforce)
- Experience working in higher education is considered an asset
- Experience in optimizing Google AdWords, Facebook campaigns.
- Experience in optimizing landing pages and user funnels.

**Competencies**:

- Knowledge and understanding of GDPR and CASL legislation.
- Analytical mindset with ability to interpret campaign data.
- Strong organizational skills and attention to detail.
- Solid knowledge of website analytics tools (e.g., Google Analytics).
- Strong project management, multitasking, and problem-solving ability.
- Ability to complete work in a timely manner with accuracy and attention to detail.
- Excellent English written and verbal communication skills.
- Proven experience developing and executing complex marketing plans and campaigns.
- Ability to work collaboratively in a fast-paced environment.
- Proficiency in Microsoft Office (Excel, Word, Outlook).

**Use of AI Disclosure**

We value diversity and strive to create an inclusive environment where all individuals have an equal opportunity to succeed. We comply with all relevant laws and regulations in Ontario and adhere to the highest standards of ethical hiring. We are committed to protecting your personal information and ensuring that all data collected during the recruitment process is handled with the highest level of confidentiality.

**Diversity, inclusion and equity**

We recognize that applicants may have had obligations outside of work that have negatively impacted their record of achievements (e.g., parental, elder care, and/or medical). You are not required to disclose these obligations in the hiring process. If you choose to do so, UNF will ensure that these obligations do not negatively impact the assessment of your qualifications for the position.

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