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2 weeks ago
**About us**:
Trexo Robotics is enabling mobility by building powered wearable robots. Our first product is a robot for children with movement disorders such as Cerebral Palsy, and it allows kids to walk, in many cases, for the first time in their lives. The device is currently being used by hundreds of families and the best hospitals across North America.
We are constantly working towards building mobility solutions for all. At Trexo Robotics, you will find a flat organization where you can work with highly optimistic, low ego, and exceptionally talented individuals who look forward to solving hard problems.
**About the job**:
This position is hybrid (3 days in our office in Mississauga)
**About you**:
You want to work in a small team solving a big problem while helping an underserved community. You are detail-oriented and work well in a team environment.
You are a seasoned marketing professional with a proven ability to grow social media accounts and drive digital engagement. Strategic and data-driven, you thrive on crafting impactful campaigns that build brand awareness and foster community engagement.
**What you'll do**:
- Oversee social media channels (including Instagram, LinkedIn, Facebook and Pinterest) to build brand awareness, engage with the community, and manage partnerships with influencers to amplify our reach and visibility.
- Optimize organic traffic through compelling content strategies.
- Designing and executing customer retention strategies through personalized marketing campaigns.
- Use analytics to track and optimize marketing campaigns, refining strategies based on performance insights.
- Test new marketing channels and growth initiatives, with a budget for experimentation, to scale the business.
- Build partnership program with a goal of syndicating content, generating exposure, finding donors and increasing Trexo Plus devices in the field.
**Required Skills and Experience**:
- More than 3 years of experience in marketing, ideally as an early marketing hire at an early-stage startup.
- Proven success in driving growth through innovative digital marketing strategies.
- Proven success in managing and growing social media accounts (ideally above 100k followers)
- Proficiency with analytics platforms and marketing automation tools.
- Experience with marketing automation and CRM tools is an asset (Salesforce preferred)
- Excellent communication and leadership skills with a proactive approach to marketing ownership.
- Experience growing online communities.
- Strong analytical skills with the ability to measure and optimize campaign performance.
- Ability to thrive in a fast-moving environment where creativity and data-driven decisions go hand in hand.
**Nice to Have**:
- Experience in creating, editing, and optimizing video content for digital platforms.
- Hands-on experience planning and executing virtual or in-person marketing events, such as webinars or road shows.
- Strong experience in marketing operations, including streamlining marketing workflows, improving efficiency, and identifying opportunities for automation.
- Experience in marketing for medical devices, non-profit healthcare organizations, or related healthcare products.
