Digital Marketing Manager

1 week ago

Mississauga, Canada Osmow’s Full time

**Job Overview**

**Responsibilities**
- Conduct thorough market research to identify trends, opportunities, and competitive landscape.
- Manage SEO strategies to improve organic search rankings and drive traffic to the website.
- Oversee Google Ads campaigns to maximize ROI and achieve targeted KPIs.
- Collaborate with the content team to create engaging and relevant content for various digital platforms.
- Utilize Adobe tools for graphic design and content creation as needed.
- Maintain and update the company website using WordPress, ensuring optimal user experience and functionality.
- Analyze campaign performance using SQL and other analytics tools, providing actionable insights for continuous improvement.
- Stay current with industry trends, emerging technologies, and best practices in digital marketing.

**Qualifications**
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in digital marketing with a focus on e-commerce strategies.
- Strong knowledge of Adobe Creative Suite for content creation and design.
- Familiarity with WordPress for website management and updates.
- Excellent research skills with the ability to analyze data effectively.
- Strong communication skills with the ability to work collaboratively in a team environment.
- A proactive approach to problem-solving with attention to detail.

Salary will be based on experience, knowledge and skills

**Job Types**: Full-time, Permanent

Pay: Up to $85,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Paid time off

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday
- Overtime

Application question(s):

- Do you have experience managing and optimizing digital marketing content across various platforms?
- Are you proficient in using tools like Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools to analyze and improve campaign performance?
- Have you led the project management of digital marketing initiatives, ensuring timely execution and collaboration with internal and external teams?
- Are you proficient in using digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools to manage and analyze campaigns?
- Have you implemented SEO strategies to improve website visibility and search engine rankings?
- Can you create and execute online advertising campaigns, including on Google Ads, Facebook, and Instagram?
- How do you stay updated on the latest digital marketing trends and best practices to ensure your strategies remain effective?

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Digital Marketing Content Management: 5 years (required)
- Project Management for Digital Initiatives: 5 years (required)
- Marketing Operations Framework: 1 year (required)
- Local Restaurant Marketing (LSM) Campaigns: 5 years (preferred)
- Data Analysis and Reporting: 5 years (preferred)
- digital marketing and demand generation,: 5 years (required)

Work Location: Hybrid remote in Mississauga, ON L4Z 2H2

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