Principal Data Analyst/data Steward- Marketing Operations

**Company Description** Work smart, have fun and make an impact**

**EcoVadis is the leading provider of business sustainability ratings**. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.

**Learn more about our team and culture** on EcoVadis careers page.

We are seeking a Principal Data Analyst / Data Steward to act as a strategic partner in shaping how marketing leverages data across the buyer journey. Reporting to the Head of Marketing Operations, this role works closely with the Growth Marketing Analyst, the broader Growth team, Digital Transformation, Sales, Revenue Operations, and Data Engineering to ensure accurate, timely, and actionable insights from a wide range of marketing and revenue systems.

While data architecture and ownership reside with our Data Engineering and Digital Transformation teams, this role will steward the data strategy for marketing, ensuring integrity in the data that flows between HubSpot, Salesforce, Hightouch, Demandbase, ZoomInfo, Google Analytics, Cvent, and our data warehouse in Databricks. You’ll also drive campaign optimization, GTM alignment, and executive decision-making.

**Key Responsibilities**

1. Data Stewardship & Integration Alignment
- Collaborate with Data Engineering and Digital Transformation to ensure proper integration and transformation of data across tools like HubSpot, Salesforce, Hightouch, and third-party platforms.
- Monitor and validate data pipelines to ensure marketing has access to the right data at the right time for analysis, targeting, and reporting.

2. Attribution Modeling & Funnel Insights
- Lead the development and ongoing optimization of multi-touch attribution models that reflect modern B2B buying behavior.
- Partner with Revenue Operations and Sales to align funnel definitions and performance indicators, leveraging Databricks for robust cross-funnel reporting.

3. Dashboarding & Strategic Analysis
- Work closely with the Growth Marketing Analyst to design, build, and maintain performance marketing dashboards and executive-level reporting that reflect pipeline performance, campaign ROI, channel effectiveness, and budget pacing.
- Go beyond reporting—analyze the data deeply to generate insights that inform decisions on campaign investment, targeting strategies, lead quality, and conversion optimization.

4. Data Quality & Enrichment
- Support efforts to enhance data hygiene in HubSpot and Salesforce through deduplication, validation, and field standardization.
- Oversee marketing-specific enrichment workflows via platforms like ZoomInfo and Demandbase, ensuring accurate segmentation and personalization.

5. Governance & Compliance Advocacy
- Collaborate with Legal and Compliance to ensure marketing activities are fully compliant with GDPR, and other internal data privacy policies.
- Guide teams on consent management, data retention policies, and compliant usage of marketing and event data across systems.

6. Cross-Functional Enablement
- Act as the bridge between Marketing, RevOps, Sales, Growth, and Data teams, ensuring strategic alignment and transparency in how data is defined, accessed, and used.

Translate marketing and growth objectives into scalable, data-informed solutions that impact pipeline and revenue.
**Qualifications**
- 5+ years in data analytics, marketing operations, or business intelligence roles in a B2B or SaaS environment.
- Strong working knowledge of HubSpot, Salesforce, and reverse ETL platforms (e.g., Hightouch).
- Hands-on experience with Databricks, SQL, Python, and data visualization tools such as Power BI, Looker, or Tableau.
- Experience in building and analyzing marketing performance dashboards and executive-level reports.
- In-depth understanding of marketing attribution models and buyer journey analytics.
- Familiarity with GDPR, CCPA, and global data compliance regulations.

**Preferred Skills**
- Knowledge of CDPs, dbt, Snowflake, or cloud-based data architecture.
- Experience working in close partnership with demand generation and growth marketing teams.
- Understanding of event marketing tools such as Cvent and how to incorporate event data into the funnel.

**Additional Information**
- Beginning: ASAP
- Full time position (Permanent after probation)
- Location: Toronto

**Why Join Us?**
- Profitable, well-backed company with leadership committed to scaling demand gen the right way.
- Strong investment and support from a commercially minded leadership team.
- Opportunity to refine and expand an existing demand generation function at scale.
- Impact-driven role with autonomy to define success in enterprise growth.

**In return for your expertise, we offer**:

- Casual and very friendly work environment
- Opportunity to work in a truly international atmosphere
- GRSP and TFSA matching programs available
- Health, Wellnes