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Product Marketing Manager

2 weeks ago

Vancouver, Canada Global Payments Canada GP Full time

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

**Who You Are**

You are a self-motivated, strategic, and collaborative product marketing professional. You understand how to bridge the gap between payments and the unique needs of hospitals, health systems, clinics, and other healthcare organizations. As a Product Marketing Manager, with a focus on integrated payment solutions in the healthcare market, you will develop product messaging, positioning, audience personas, collateral and sales enablement, and contribute to lead gen and events initiatives. You can translate technical information from product teams into clear, compelling messaging that aligns with the evolving demands of the healthcare industry and supports a consultative sales process and lead generation. This role will require a deep understanding of the healthcare industry, our products, markets, competitors and target audiences.

**What Part Will You Play?**

Key functional responsibilities include product marketing strategy, audience identification and prioritization,go-to-market strategy, product positioning and messaging, sales enablement, content and key event support.
- Clearly define the value proposition, ideal customer profile and key differentiators of your portfolio of solutions to the market, enabling consistent, comprehensive messaging across audiences, partners and channels
- Collaborate with product strategy, revenue and other functionalized marketing teams on the go-to-market strategy for product and feature releases in your product portfolio
- Partner with the product strategy team to successfully launch new and expanded products to drive adoption, generate leads, create or maximize cross-sell opportunities, and leverage loyalty to existing products
- Work across the marketing department to develop lead gen campaign strategies to support new business, expansion sales, and international business
- Partnering with marketing teams to build healthcare-specific campaigns and content to drive pipeline growth, retention, and cross-sell opportunities
- Monitoring market trends, industry regulations, and the competitive landscape in the healthcare space to inform messaging and product positioning

**Job Requirements**:

- 8+ years marketing (preferably SaaS or enterprise software) with a focus on product marketing
- Bilingual French/English required
- Bachelor's Degree, combination of relevant training and/or experience in lieu of degree
- Strong knowledge of the healthcare industry and ecosystem
- Fintech, payments and experience marketing to large scale businesses and software partners is preferred
- Storytelling, writing, and presentation skills—able to simplify complex topics for both internal and external audiences
- Strong collaborator with the ability to influence across product, sales, and marketing functions
- Analytical mindset with a track record of using data and insights to refine strategy and improve outcomes

**What Are Our Desired Skills and Capabilities?**
- Skills / Knowledge - Having broad expertise or unique knowledge, uses skills to contribute to development of company objectives and principles and to achieve goals in creative and effective ways. Having ownership of a function, account or matrix management responsibilities, uses knowledge to ensure success, strengthen relationships, expand the business, and lead matrix teams on complex projects. Barriers to entry such as technical committee review may exist at this level.
- Job Complexity - Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles. Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results. Creates formal networks involving coordination among groups, both internal and external.
- Supervision - Acts independently to determine methods and procedures on new or special assignments.

**Benefits**:
Global Payments Inc. is an equal opportunity employer.

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