Product Marketing Manager

At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in

Reporting to the Senior Director of Go-To-Market, the Product Marketing Manager is responsible for shaping the brand identity and ensuring the success of launching new games and operating live game marketing. This role involves planning consumer-focused marketing strategies & programs, collaborating with cross-functional teams for detailed planning, ensuring execution with a project manager mindset, managing partner relationships, and staying updated on market trends. The Product Marketing Manager plays a vital role in promoting the success of the company's games.

**As a Product Marketing Manager, you will be responsible for**:

- **Strategic Planning**:

- Contribute to driving marketing initiatives aligned with business goals for new and live titles.
- Develop marketing campaign strategies based on game content plans and consumer insights to support new and live titles’ success.
- Collaborate with cross-functional teams to develop detailed strategies/programs for key marketing initiatives.
- Work with Consumer Insights and Product Development to understand product appeal for various audience segments.
- **
Marketing Strategy Execution**:

- Execute marketing programs to drive organic traffic that fall into branding activity area - i.e, PR, partnerships
- Build a campaign calendar & encompassing all activities and ensure consistent execution across all channels with cross-functional teams and external vendors
- Build product focused presentations to evangelize key features and roadmaps.
- Contribute to brand strategy development, including vision, promise, and messaging.
- Work with ASO manager to build a platform asset strategy that is highly integrated into game content roadmap
- Work with the Growth team to ensure creative strategy is aligned with key game initiatives for target audience
- Stay updated on competition and market trends to inform marketing strategies
- **
Relationship Management**:

- Build relationships with Game Development, and Licensing partners.
- Oversee partner and vendor relationships for marketing initiatives.
- Partner with Business Development to represent brands with 1st party partne
- **
Budget Management**:

- Assist in managing annual marketing budgets.

**To be successful in this role, your background includes**:

- Bachelor's degree in Marketing, Business, or related field (Master's degree preferred).
- 5+ years of experience in brand marketing, preferably in the gaming industry.
- Strong cross-functional collaboration skills.
- Budget management and financial analysis proficiency.
- Excellent communication and presentation skills.
- Ability to thrive in a fast-paced, dynamic environment.
- Passion for gaming and gaming culture knowledge.
- Strategic thinker with a track record of achieving results.

**Our success is due to the hard work of our people. We share our success with our people through flexible benefits and reward programs, sweet swag, snacks, and more. Here’s a look at some of the support we provide our people**:

- ** Extended Health Coverage**:effective day one, no waiting period Our benefits cover health, dental, life, disability, and extended paramedical services such as vision care, mental health practitioners, massage, physiotherapy, acupuncture, and much more.
- ** DEIB Benefits**: DEIB is important to us and to our people - that’s why our benefits include gender-affirming care, fertility care, and other hormonal treatments and drugs.
- ** Flexible Spending Accounts**:our benefits are built on a flex credit model, so you’re able to choose the coverage levels that are right for you, and allocate the rest to a group RRSP/TFSA, Health Spending account, and/or Personal Spending Account.
- ** RRSP Matching**: everyone retires eventually, and we help our people save for their futures with a contribution matching program once you reach 90 days with us.
- ** PTO and Parental Leave**: we offer paid parental leave, flexible paid time off, paid time off for volunteering, sick leave, and holiday closures.
- ** Employee and Family Assistance Program**: this program provides crisis management support, immediate mental health care, and generalized support for emotional, mental, and financial well-being.
- ** Telus Virtual Health**: we provide increased access to remote healthcare providers for prescription refills or referrals from the comfort of your home.
- ** Learning and growth**: We encourage people to grow both personally and professionally, and support this through regular lunch & learns and an education stipend.
- ** Pay transparency**:We share with employees the pay range their role falls w