Product Marketing Manager

**_** This role can be done remotely from anywhere in Canada **_**

We are looking for a Product Marketing Manager to join the Traction Rec team.

As the Product Marketing Manager, you will work with a cross-functional team across sales, marketing, product development, customer support and more. In this role, you'll be involved with product marketing strategy from beginning to end. You will play a key role in shaping product messaging, feature prioritization, new market opportunity analysis and competitive differentiation. Here’s the best part. You’ll help take Traction Rec to the next level as we continue to develop an industry leading product for the Salesforce ecosystem.

This is a startup environment, where we have the opportunity to be creative, have a strong frontline commitment to our customers, and have a vision with a limitless horizon on what we can change

**Who we are**:
Traction Rec empowers customers with great technology. Built on the Salesforce platform, we enable YMCA’s, Jewish Community Centers (JCC’s) and Boys & Girls Clubs of America (BGCA) to deliver their services and achieve their missions. At the heart of Traction Rec is our desire to support non-profit community centers and the amazing good they do.

Traction Rec is an independent product company launched by Traction on Demand, one of North America's largest dedicated Salesforce consulting partners. Traction Rec was recently recognized by Salesforce as Nonprofit Sales Partner of the Year, ISV Partner of the Year, and featured in the 2021 Ready to Rocket List. Traction Rec takes pride in the development of product and services, and building strong relationships with partners and customers.

At our core, we love community. We are looking for people who want to join an active group of engaged individuals who see business as more than just a vehicle to make money. We care about our people, wider community, and planet. We welcome you to experience a vibrant personal and professional journey by joining our diverse team.

**Skills**

Traction Rec employees come from a variety of backgrounds, and we are eager to find people that are from all walks of life. For this role, you might have:

- _Bachelor's degree (Business or Computer Science preferred)_
- _ 2+ years in the Salesforce ecosystem or equivalent industry experience_
- _ Passion for connecting with customers and translating product functionality to their language_
- _ An understanding of SAAS company growth_
- _ Strong ability to establish timelines and manage the contributions and expectations from other teams_
- _ Excellent oral and written communication that help communicate our vision and value proposition both internally and externally_
- _ Strong relationship building and interpersonal skills_
- _ Love to make connections with customers, both in person and over zoom_

**What You Will Be Doing**
Work with our Sales, Marketing and Product teams to meet our revenue and customer objectives
- _ Develop ABM and other Campaigns with our marketing team to communicate our product offerings and value to prospects and customers._
- _ Produce and manage website content for the Product and Customer Journey pages._
- _ Lead and generate persona-based marketing content to support videos and webinars._
- _ Build out key scripts and materials to enable the Sales team in critical stages of the deal cycle._
- _ Responsible for the development of marketing materials to be used for communicating new functionality and value resulting from product releases._

Generate user insights and utilize them to inform product roadmap and narrative development
- _ Contribute to strategic planning, quarterly objectives and key initiatives_
- _ Know our competition and create opportunities to differentiate our current product offering (and future offerings)_
- _ Host user group sessions to gain perspective from specific customer personas_
- _ Work with Product Management to ensure expectations are exceeded in terms of quality of product and the voice of the customer is at the forefront of all our decisions_

**If you’re interested, so are we Send your resume our way, and we’ll reach out to you if we are interested in moving forward.**

We are an equal opportunity employer and love diversity at our company We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

For Traction Rec, we aim to change the world by creating impact technology to serve organizations whose mission is one of our core values, to Create Community. At our core, we’re about improving the way organizations do business by leveraging technology.

Please note, employment is contingent on successful completion of background and reference checks