Marketing Communications Specialist

2 days ago


Edmonton, Canada Goodmorning com Full time

**Marketing Specialist**:
**Role Overview**:
**About Us**:
**Benefits and Perks**:

- Competitive compensation, vacation, profit share, and equity package- 100% employer-paid extended benefits - health and dental- Employee Assistance Program- 125% RRSP matching (10% of salary, up to a maximum of $10k/yr)- Employee product discounts
- Transportation Reimbursement

**In this role, you will**:
- Become a mattress (and sleep product) expert and write in-depth, informative, and engaging mattress review articles and comparisons, ensuring accuracy and incorporating relevant keywords for SEO.-
- Create compelling and persuasive content for various digital channels, including blog posts, articles, website copy, social media updates, and press releases.-
- Collaborate with external digital publications to secure product reviews, generate positive media coverage, gain endorsement and earn trust markers and accolades for the company and its products.- Manage partnership opportunities and build relationships with external organizations and partners in alignment with company goals.-
- Work closely with the marketing team to ensure that all content and activities are aligned with the brand voice and tone, and that they drive engagement and conversions.- Monitor and analyze the performance of marketing initiatives, using data and analytics to track key metrics, identify trends, and optimize strategies for maximum effectiveness.- Stay up-to-date on the latest digital marketing trends, best practices, and emerging technologies.- Contribute to the development and maintenance of the company's online reputation management strategy.- Bachelor's Degree in Marketing, Communications, Journalism, or other related field.- Proven experience in digital marketing, with a demonstrated ability to develop and execute effective online strategies.- Strong understanding of social media marketing, influencer marketing, and public relations principles.- Excellent writing, editing, and communication skills.- Experience with media outreach and securing placements.

**Skills to have**:
- Exceptional communication and relationship-building skills.- Strong understanding of digital marketing best practices and trends.- Creativity and innovation in developing digital marketing campaigns and content.- Data-driven mindset with the ability to analyze campaign performance and identify areas for improvement.- Meticulous attention to detail and accuracy in content creation and communication.- A passion for digital marketing and a desire to stay current with industry trends, tools, and techniques



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