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Organizer, Market Development
3 weeks ago
**Position Title**: **Organizer, Market Development (Lead Generation and Outreach)**
**Company Overview**
Greensaver is Ontario’s leading non-profit energy conservation organization. For nearly 30 years, we’ve helped people, businesses, and utility companies reduce their carbon footprint and, therefore, protect the environment. In total, we have helped over 100,000 homeowners, renters, and small businesses reduce their energy consumption and overall utility costs.
**Our mission** is to provide turn-key energy efficiency solutions for homes and small businesses, to deliver a sustainable future.
**Our vision** is to be Canada’s trusted energy conservation partner.
Greensaver’s leadership team has decades of experience delivering energy efficiency, conservation, and demand management solutions for utilities, municipalities, and businesses. Our team consists of experts in program management and design, marketing, customer service, energy evaluations and building retrofits.
**Job Type: Full-Time, Permanent**
**Reports to: Manager, Market Development**
**Objective**:
This position will be responsible for helping to drive the Market Development team forward in _Lead Generation & Outreach for small business_. There are two main responsibilities of the role: first generating a strong funnel of potential participants for the SaveOnEnergy Small Business Program through building relationships with industry / government organizations and franchise businesses; second leading a team of field Small Business Advisors, who are both conducting ground outreach for potential program participants as well as performing onsite assessments.
Collaboration is your strength with organizations, clients, customers, participants and of course with our own employees. As a relationship builder, you love to connect with others and can discover the true benefits for both sides, creating a foundation for a win / win relationship. As a member of the team, you will help to drive new participants / customers / and clients to secure the success of Greensaver. Your tasks will be varied, and you must feel comfortable to step up and become an integral member of the team. Creativity, drive, and an appetite for success are a must.
**Department Summary**:
Our team works collaboratively together in all areas of Market Development (which consists of three areas of focus: Business Development, Lead Generation & Outreach and Marketing); as such you may be asked to support preparing proposals, working on growing other programs or service participants through relationship building, and / or working on marketing campaigns from the conceptualization to reporting stage. This role is a great fit for those who would look to be a future Manager in the team.
Greensaver's Market Development team helps make the world a better place. We manage a brand that is a leading voice in energy efficiency, helping Canadians and small businesses save on their energy bills. We also help promote energy-conservation programs that have a meaningful impact for low-income Ontarians who need them the most. If you're looking for a fulfilling career that truly makes a positive difference to the world, you’ll feel right at home here. Working for our passionate team will allow you to be part of something bigger than yourself. You will be safe in the knowledge that your skills are being used to help preserve our beautiful planet and help deserving people at the same time.
**Primary Responsibilities**:
- Create and coordinate outreach opportunities for new and existing programs.
- Support field enrolment personnel to maximize effectiveness.
- Log daily activity and opportunities into CRM database during enrolment processes to ensure accurate reporting.
- Achieve monthly enrolment targets.
- Build relationships with partners, industry groups and organizations.
- Track and get insights regarding competitor analysis / strategies.
- Develop strategies to move Greensaver in new directions.
- Proposal writing and preparation of presentations for energy conservation programs.
- Support the launch of new initiatives and programs.
- Contribute to the development and execution of marketing strategies and plans.
- Assist in the development and implementation of the marketing budget and results.
- Work collaboratively with internal and external stakeholders and vendors to support multiple projects including campaigns, promotional events, and special events.
- Lead content calendar development, planning and implementation.
- Assist with the development of branded collateral, PowerPoint presentations and other written materials, ensuring consistency in all communications.
- Create, measure and report on market development activities, effectiveness, and business impact to inform future strategies and plans.
- Administer prompt response on inquiries from internal / external stakeholders.
- Lead initiatives and organize / coach individuals for success.
Other requirements and responsib
