Marketing Associate

1 week ago

Calgary, Canada SunMETA Group Full time

**Marketing Associate - PPC**

**Learn, work, be informed at SunMETA Group.** Be part of a professional Team achieving its core mission of supporting student success

SunMETA Group operates leading Western Canadian private colleges with multiple locations delivering diploma programs in both on-campus and online modalities in the business, health, hospitality, legal and technology fields.

**The Opportunity**

As a key member of our paid Marketing team, the Pay-Per-Click Assistant will work in close coordination with the Lead Generation Manager and other colleagues in launching and optimizing our paid advertising. If you are an individual with a passion for outsmarting competitors, live 24/7 in the paid ads space, and are detail-driven, then this opportunity could lead to a successful career with our dynamic fast-paced PPC marketing team.

**Key Responsibilities**:
Reporting to the Lead Generation Manager:

- Manage Google Ads and Microsoft Ads campaigns, including Build, Launch, optimization, and report generation.
- Monitor daily performance of Google Ads and Microsoft Ads campaigns and adjust strategies as needed.
- Perform ongoing keyword search, expansion, and optimization
- Analyzing and monitoring analytics and PPC Performance.
- Research and analyze competitor advertising and implement corresponding initiatives to address deficiencies and improve overall paid performance.
- Track KPIs to assess performance and pinpoint issues.

**Qualifications and Experience**:

- Undergraduate Degree or Diploma in Marketing, Business, or related field.
- 3 years of relevant digital marketing experience
- Experience with Google Ads and Microsoft Ads campaign management.
- Proficiency in using Looker Studio.
- Google Ads Certified.
- Knowledge of Google Analytics 4.
- Proven SERP experience managing PPC campaigns.
- Excellent knowledge of reporting and performance metrics for digital assets and campaigns.
- Critical thinking.
- Problem-solving abilities.
- Strong attention to detail, high level analytical skills and ability to make data-driven/informed decisions.

**Benefits**
- Drug Plan
- Dental Plan
- Extended Health Benefits
- Disability Insurance
- Life Insurance
- Flex and Bonus days Policies

**Must live in Calgary area.**

**No Phone calls please. Only those selected for an interview will be contacted.**

Pay: $19.00-$26.00 per hour

Application question(s):

- What is the highest level of education you have obtained?
- Are you legally eligible to work in Canada? If you are on a work permit, what is the expiry date?

**Experience**:

- digital marketing: 3 years (required)

Work Location: In person

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