Brand Education and Activation Guide

**General Summary**

The Brand Education and Activation Guide is a brand ambassador, providing best in class service to KEEN partner retailers through staff education, retail merchandising, sales contests, and providing key market feedback to company leadership.

This role also requires coordination with the marketing team to roll out activation kits and in-store advertising to accounts. This role develops strong relationships with retail partner staff by consistently delivering excellent service, helping with in store event needs, and conducting quality checks.

**Scope and Compexity**
- Intermediate level professional expertise applies company policies and procedures to resolve a variety of issues. Has working knowledge of company products and services.
- Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors. Exercises judgment within defined procedures and practices to determine appropriate Builds productive internal/external working relationships.

**Essential Responsibilities**
- Drive sell-through at retail partner locations by educating staff on the brand, KEEN values, technical information, footwear 101, Digital training tools, etc.
- Distribute and install seasonal POP Activation kits and materials at retail locations. Ensures brand stories are aligned across the Canadian region.
- Coordinate with the marketing team to ensure digital training strategy is running fluidly.
- Support key partner retailers with in-store selling and promotional activities during sales events, grand openings, and seasonal kick offs.
- Onsite support of customer facing event experiences across the country, engaging and exciting fans about KEEN values and product.
- Provide market feedback including photos, comments from retail staff and fans, and competitor insights using internal feedback software.
- Organize and conduct demo events during seasonal launches with key product initiatives.

**Required for All Jobs**
- Performs other duties as assigned.
- Complies with all policies and standards

**Qualifications**
- Bilingual in French and English
- A valid Canadian driver's license is required. Must have full-time access to a reliable vehicle.
- Two (2) years' experience in events, marketing, customer service and/or retail required.
- Experience in Footwear Industry preferred.
- Bachelor's degree or equivalent in Marketing or related field, preferred.
- Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
- Self-directed with the ability to work in a fast-paced, dynamic environment.
- Strong ability to converse with a vast range of consumer demographics, conveying technical information in layperson's terms.
- Comfortable and confident with public speaking / building new relationships.
- Available to work occasional weekends and travel for extended periods of time.
- Must be willing to be on the road and travel 60% of the time.
- Must maintain valid driver's license and meet company MVR (Motor Vehicle Registration) requirements.

**Base Salary**:$50,000 - $70,000 CAD annually

This range represents the low and high end of the anticipated base salary range for this position. The actual base salary will depend on numerous factors such as: experience, knowledge and skills, and location. Our base salary is just one component of our competitive total rewards strategy which includes numerous benefits and perks as well as specific health and welfare benefits.

**Why Work at KEEN**:Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal, and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect** **the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.
- At KEEN, we believe in a more just and equitable future for all people. As a global brand, we acknowledge that our business, buildings, and daily lives exist within the traditional territories of indigenous peoples. We strive for a future that recognizes the knowledge, rights, and resilience of these peoples._