Marketing Manager @ Base31

**POSITION TYPE**:
Type: Full-Time

**Salary**: Base salary + performance incentive + workplace benefits
Reporting to: Head Marketing + Communications
Location: Picton, Ontario (onsite required, including occasional weekend presence during visitor season)
Start date: As soon as possible

**OVERVIEW**:
This is a rare opportunity to join the founding team undertaking a revitalization of Base31, a new 70-acre cultural tourism destination under development as part of a larger 700-acre site in Picton, Ontario. The Marketing Manager will play a vital role in the marketing of: Programming, Food and Beverage services, Visitor Experience and Event Services. This individual will be entrepreneurial, have experience with the tourism economy, have experience selling and marketing ticketed events, venue rentals and have an understanding of how to create campaigns with impact. They will have a relentless focus on execution and a results driven approach.

**REPORTING RELATIONSHIPS**:
Reports to: Head Marketing + Communications

**JOB SUMMARY**

The Marketing Manager will be developing, implementing and executing strategic marketing and communications plans for all of Base31’s Programming initiatives and the newly created Event Services business.

They will be responsible for tracking market developments, creating sales strategies and setting up funnels, campaigns, and plans to support the launch of all initiatives and projects.

Working closely with the Head Marketing + Communications and the Social Media Coordinator the Marketing Manager will bring years of communications and digital marketing experience to the table. They will maintain impeccable vendor, partner and media relations, and support several departments through their work.

This position will work closely with several Base31 departments including Capital Projects, Properties, Placemaking & Visitor Experience, Food and Beverage, Programming, Event Services and Finance. This role is fast paced and entrepreneurial, execution focused, requires deep attention to detail, and necessitates constant collaboration & coordination with both the internal team and external parties.

**RESPONSIBILITIES**

Manage marketing across all Base31 initiatives with a special focus on Event Services Sales and Marketing.
- Works cross collaboratively with the Marketing department to support all marketing, communications and event initiatives as needed
- Develops and executes the marketing strategy for:

- Concerts, events and other programming
- Base31 event services business
- Food and beverage services
- Site activation and visitor experiences
- Creates digital campaigns to drive lead generation
- Designs and executes marketing campaigns and launches for various departments and initiatives
- Collaborates on media relations as needed. Supports the development of an editorial calendar
- Prepares and implements marketing programs and action plans while also reviewing performance
- Establishes and meets marketing and lead generation objectives by forecasting requirements and preparing annual budgets. Helps develop annual sales quotas for venue rentals
- Accomplishes marketing objectives by planning, developing, implementing, and evaluating marketing activities which include but are not limited to: paid, earned and owned media channels, trade shows, working with the DMO, engaging with partners and external stakeholders, pitching and inviting media, communicating across various groups and channels, writing newsletters and managing a seamless bridge between sales and marketing, serving both equally
- Identifies marketing opportunities by understanding the client journey. Brings forth requirements for improving services marketability and profitability via research, and brings forth suggestions on how to capitalize on market opportunities
- Builds and sustains rapport with key accounts, media, vendors, team members and all external stakeholders
- Provides information and input by collecting, analyzing, and summarizing data and trends
- Establishes and projects expected sales volume, product and service mix, and selling prices by keeping current with supply and demand, changing trends, economic indicators, competitors and by monitoring costs
- Model and promote workplace culture that engenders respect and supports equity, diversity and inclusion and reflects Base31’s company values

Contribute to Organizational Leadership
- Participate as a part of Base31’s dynamic and growing management team
- Take part in management team meetings, trainings and other organization-building initiatives
- Contribute to the strengthening of team culture and our team values
- Act as a positive representative of the organization in all conduct with external stakeholders

**QUALIFICATIONS**:
Experience & Interpersonal Skills
- 6+ years in digital marketing and communications
- 4+ years experience in the event services industry with strong knowledge of all aspects of marketing and communications and a deep und