Digital Marketing Coordinator

TIME COMMITMENT: Full Time, 37.5 hours weekly

DURATION: Permanent

COMPENSATION: Starts at $48,000 - $54,000

LOCATION: Office located in Grimsby, Ontario; Hybrid: Tuesdays - Thursdays mandatory in office, Mondays/Fridays optional remote

Overview of the Organization:
For over 60 years, Bible League Canada has been committed to doing missions differently. How? By strategically building extraordinary international partnerships with national ministries in 50 countries, equipping local believers through Bible-centric discipleship programs to become champions for the Gospel, committed to reaching their own communities with the Living Word of God.

**Responsibilities**:
Reporting to the Marketing Content Manager, the Digital Marketing Coordinator will provide digital expertise, execution and support of fundraising and brand awareness objectives.

This position provides oversight and technical expertise for Bible League Canada’s websites including hosting, building, security, and maintenance. This role will also provide oversight and execution of paid advertising on a number of social media and digital platforms.

The incumbent should be comfortable working in a fast-paced environment, dealing with a wide variety of work, and interacting with others effectively and diplomatically.

Responsibilities will include but not be limited to the following:
**Website Maintenance**:

- Overseeing web content and making changes as required/needed, especially in regard to landing pages for Marketing campaigns and name acquisition funnels.
- Overseeing network of websites to ensure best-practices and security standards are being met.

**Digital Promotion**:

- Identifying target audiences and opportunities for online advertising initiatives.
- Working with internal and external teams to develop the necessary content for the execution of the digital marketing strategy.
- Executing the annual media plan as it pertains to online advertising, including monitoring and adjusting based on results.
- Tracking and managing digital advertising budgets to ensure spending aligns with approved Marketing budget.

**Analysis**:

- Analyzing online activities (traffic, donor engagement, security, web-trends etc.) and adjusting for increased engagement.
- In collaboration with Research and Analytics department and other internal and external stakeholders, providing analysis and insight on campaign performances.

**Strategic Planning**:

- Supporting Marketing Content Manager, and the broader Team to conduct annual content review during strategic planning processes.
- Supporting the Marketing Team in any long-term planning initiatives or the development of any new programs.

**Chapel/Prayer Time**
- Participate in regular staff chapel services and pray for and minister to colleagues, donors, visitors and people who contact Bible League Canada either in person, or by phone or other electronic communication. These ministry and prayer opportunities include but are not limited to weekly chapel and devotions, meetings, general inquiries, and conferences and events.

*Additional responsibilities may be added in consultation with and at the discretion of your supervisor.

**Education**:

- Education should include a College or University Diploma in at least one of general business administration, journalism, media/broadcast, web marketing or communications, or have relevant experience in a marketing or communications team/department.

**Experience**:

- Minimum 1 to 3 years of professional experience as a social media and/or web content coordinator, or similar
- A proven track record in online community building and achieving online engagement results
- Experience and proven abilities in managing external partner relationships
- Working knowledge of SEO, SEM, website and contact management system
- Experience managing paid social ads
- Experience in a non-profit organization is preferred

**Technical Skills**:

- Solid knowledge and understanding of various social media platforms and tools
- Understanding and interpretation of online analytic systems (Google Analytics, etc.)
- Working knowledge of basic web languages such as HTML and CSS
- Excellent verbal and written communication skills
- Exceptional attention to detail
- Sound project management, organizational and time management skills
- Intermediate/Advanced Microsoft Office skills (Word, Outlook, Excel, PowerPoint)

**Interpersonal Skills and Personal Attributes**:

- Strong interest in using digital platforms for advancing Bible League Canada’s mission
- Excellent interpersonal and communication skills; experience interacting with people from diverse cultures and backgrounds
- Flexible and adaptable to changing conditions, shifting priorities
- Able to multi-task, prioritize and work well in a busy environment
- Able to handle confidential information
- A self-starter with the ability to work independently as needed

**Required Commitment**:

- Follower of Jesus Christ who wholeheartedly subs