Marketing Manager, Strategic Accounts

1 week ago

Waterloo, Canada OpenText Full time

OPENTEXT OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.
THE OPPORTUNITY
**The Opportunity**: Reporting to the Sr. Manager of Strategic Accounts, the Marketing Manager is a data-driven, strategic, and creative marketer with experience engaging enterprise accounts. This role focuses on managing and optimizing a scalable ABM program that targets global and regional accounts. It offers excellent learning and development opportunities, including internal training with leading ABM providers.
WHAT THE ROLE OFFERS
- Execute a tier-based ABM strategy, balancing scalability with targeted engagement.
- Collaborate cross-functionally to create meaningful experiences for key accounts and buying groups through personalized marketing, remarketing, social engagement, and account-specific offers.
- Leverage social listening and A/B testing to inform and optimize industry-specific content marketing.
- Gain deep insights into target markets, their challenges, and niche-specific opportunities.
- Develop and implement pipeline acceleration programs and lead-generation initiatives for specific accounts and contacts.
- Enhance marketing effectiveness by identifying segmentation opportunities and refining marketing techniques and processes.
- Analyze ROI from vendor tactics and recommend optimization strategies.
- Partner with Field Marketing and Global Marketing teams to accelerate pipeline opportunities through to close
- Design relationship-building programs to increase brand awareness, engage customer buying centers, and drive influence.

WHAT YOU NEED TO SUCCEED
- 5-7 years of experience in account-based marketing within B2B software; experience with enterprise accounts is a plus.
- Strong understanding of behavioral, contextual, demographic, and firmographic data.
- Proven ability to collaborate with sales and field marketing to drive new pipeline, accelerate deals, and close business.
- Expertise in developing and managing multiple marketing programs simultaneously
- Ability to influence stakeholders and gain consensus through strategic communication.
- Self-motivated, independent, and team-oriented with strong planning, analytical, and organizational skills.
- Experience with intent data and ABM platforms such as 6sense.

**ONE LAST THING**:
OpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned. With 4+ years of SaaS sales experience and a proven track record of achieving targets, this is your chance to be a catalyst for growth, innovation, and success in the dynamic realm of cyber resilience. Join us on this journey, where your expertise will shape the future of secure and resilient business landscapes..
OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

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