Marketing Manager

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Are you looking for an exciting and rewarding career with an employer who will play an active role in your professional development? Do you have a passion for the end-client and creating marketing strategies that align business needs with impactful delivery to target audiences?

The Marketing Manager is responsible for developing client-focused, innovative and impactful marketing strategies for the Individual Insurance and Wealth business unit that deliver on business objectives. We are seeking a highly motivated strategic thinker who is enthusiastic about making a difference to our business using their innovative marketing experience.

**What will you do?**
- Consult and proactively provide input into annual and quarterly marketing objectives and key result targets by providing ideas and marketing solutions that align current marketing approaches with our understanding of client and advisor needs and behaviour.
- Build and maintain relationships within Marketing and with key business partners to contribute to identifying client and business problems and root causes that marketing strategies can measurably address.
- Proactively identify ways for the business to gain competitive advantage through marketing opportunities including digital solutions, paid and earned media.
- Develop relevant marketing documentation (strategy, briefs, results including metrics and success measures)
- Collaborate effectively with stakeholders to produce best-in-class effective marketing outputs.
- Collaborate with agile marketing teams on creative themes, communication strategies and program plans to deploy via electronic, web, print or video media.
- Report on program or campaign successes with relevant data, insights and benchmarks.
- Hold stakeholders (Marketing team and business partners) accountable to the agreed upon marketing plan including adherence to key messages and positioning and Sun Life brand standards.
- Think strategically, but be willing and able to roll up your sleeves to help implement integrated marketing programs from conception through to completion.
**What do you need to succeed?**
- Strong leadership skills and proven experience managing team members
- Minimum of seven years progressive marketing experience with proven abilities in digital marketing
- University or college degree in Marketing, Business or Communications
- Strong partnering and influencing approach to build and maintain relationships within Marketing and with key business partners
- Experience developing effective marketing strategies that drive measurable results through creative marketing ideas and solutions based on client and advisor insight
Ability to collaborate effectively within an interdependent environment
- Experience leading digital marketing campaigns and initiatives
- Experience working in agile environment
- Experience with Lean continuous improvement discipline
- Knowledge of financial services industry, clients, products, services, distribution channels
**What's in it for you?**
- Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives
- A friendly, collaborative and inclusive culture
- **
Joining a reputable organization with over 150 years of history**:
At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

Sun Life is committed to the health and safety of all those in our workplaces and our communities. In accordance with Sun Life’s Vaccination Policy (Canada):

- Employees permitted to work remotely are required to be fully vaccinated against COVID-19 in order to attend a Sun Life office, Financial Centre or offsite location where activity related to Sun Life business occurs.
- Employees whose job duties require them to attend a Sun Life office, Financial Centre or offsite location for Sun Life business must be fully vaccinated against COVID-19 effective May 1st.
- Employees whose regular workplace is a Financial Centre and SLFD field leaders must be fully vaccinated against COVID-19 or participate in Sun Life’s Rapid Screening Program to attend a Financial Centre or an offsite event.

We thank all applican