Product Marketing Manager
1 week ago
This is an opportunity in the exciting casino gaming technology industry, with a software company that is at the cutting edge of developing data analytics and visualization software. Our clients range from Fortune 500 businesses to some of the best known brands in the resort industry, including operators in the United States, Macau, Australia, Philippines, Cambodia, New Zealand and Canada. Our software products take the complexity out of data analytics and makes data understandable and actionable to ordinary users. Our patented products have won numerous industry awards and recognitions. We continue to push the envelope on what is possible in the area of recommendations driven data analytics software.
**Your day to day responsibilities will include**:
- Create the product marketing strategy along with the product management team
- Develop product positioning, value proposition, and strategic messaging for all communication
- Implement an account-based strategy on named top-tier customer accounts
- Author compelling content related to the product portfolio for use across whitepapers, blogs, and case studies
- Develop content for prospective customers at each stage of the buying and product life cycles, in collaboration with customer success and engineering teams. Enhance Tangam’s brand as an innovator through thought-leadership content
- Drive cross-functional alignment through product development and execution of go to market process while tracking success metrics
- Act as a product expert and evangelist in support of training, sales, media relations, demand creation, and trade show support
- Leverage modern tools and systems that increase productivity and integrate with the CRM system
**Preferred qualifications and experience**:
- 3+ years of experience in a product marketing function
- 2+ years of marketing experience in enterprise B2B sales involving complex software
- Strong first-hand experience with account-based marketing, marketing automation campaigns and relevant modern tools
- Track record of developing collaborative relationships with departmental leaders and promoting cross-team collaboration with sales and customer success
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