Customer Marketing Manager

1 day ago

Waterloo, Ontario, Canada Mappedin Full time

Who we are and what we do

Mappedin is the leading indoor mapping platform transforming the way venues are experienced, managed, and understood. Built for scale and trusted by the world's biggest brands, our AI-powered tools make indoor mapping fast, flexible, and easy to integrate—powering indoor experiences at top destinations worldwide. With billions of square feet mapped across 57 countries, we help make public spaces easier to explore, simpler to manage, and safer for every visitor. For more information, visit

To try out our mapping tools, visit


Who you are and what you'll do

As the Customer Marketing Manager at Mappedin, you'll play a pivotal role as both the voice of the customer within Mappedin and the voice of Mappedin to our customers. Your mission is to build and execute strategic marketing programs that engage, retain, and grow our customer base, while amplifying their success stories.

This role is both strategic and hands-on, requiring strong collaboration across Marketing, Sales, Product, and Customer Success teams. You'll own customer lifecycle marketing initiatives, from nurturing day-to-day relationships to managing large-scale co-marketing campaigns. In addition, you will:

Develop and execute customer marketing strategies that deepen engagement, drive product adoption, and support customer retention and expansion goalsBuild and manage tailored lifecycle campaigns, customer newsletters, product update emails, and satisfaction surveys that align with customer needs and business prioritiesCreate segmented campaigns that match key customer journey milestones and lifecycle stages to maximize relevance and impactBuild and maintain strong, trust-based relationships with key customers, acting as a strategic partner and marketing liaisonServe as the primary marketing contact for all customer-facing initiatives, ensuring consistent messaging and tight cross-functional collaborationEncourage and manage customer participation in co-marketing programs (events, webinars, videos, etc.) to increase brand visibility and thought leadershipLaunch and manage advocacy initiatives such as case studies, testimonials, referrals, and reference programs, aligning them with broader business and revenue objectivesDrive and measure performance through key KPIs including customer engagement, satisfaction, retention, and revenue expansionMaintain and prioritize a clear, actionable pipeline of customer marketing activities, ensuring timely execution and measurable resultsCollaborate with internal stakeholders including Product, Sales, and Customer Success to ensure campaigns are aligned with strategic goals and customer needsGuide customers through marketing engagements, from quick-turn approvals to high-touch collaborations like joint events, while ensuring a smooth and value-driven experience What you bring3–5 years of experience in customer marketing, lifecycle marketing, or similar roles within a B2B SaaS environmentStrong understanding of the customer journey and how to influence behavior through targeted messagingExcellent written and verbal communication skills, a natural storytellerHands-on experience HubSpot and marketing automation toolsProven ability to work cross-functionally and manage multiple projects with attention to detailStrong incorporation of AI into day-to-day execution Nice to haveExperience working with enterprise customers or in global markets.

Behind the scenes

 We move fast and pivot as needed. We operate with experimental mindsets and are constantly pushing the boundaries of our industry. Because of this, we can't guarantee exactly what you'll be working on three months from now but we can guarantee that you will be working on high value projects that will foster your growth along with Mappedin's. One of our core values is playing for the team. This means that we're constantly balancing our own goals with the needs of the organization and jump in to help others whenever needed.

At Mappedin, we don't take a one-size-fits-all approach to how we work. While we are a remote-first company with colleagues around the globe, some roles are best suited for full-time, in-person work at our home office in Waterloo. We are committed to getting things done and holding each other accountable. We stay curious, embrace risks, and learn from our mistakes. We're competitive and enjoy winning together as a team.

We believe in being transparent about how we hire. We use artificial intelligence (AI) tools to help record Zoom interviews and create notes for us to review later. Every application and interview is still reviewed by our People Operations team, and all hiring decisions are made by people - not AI.

We welcome applications from people with disabilities. We provide reasonable accommodations for candidates upon request through the recruitment process. For additional information, please email us at or call us at and ask to speak to a member of the Human Resources team. 

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