Social Media and Content Coordinator

**Vancouver Christmas Market 2025**

If you have lived in Vancouver for a while, chances are high that you've been to the Vancouver Christmas Market. Now in our 15th season, our authentic outdoor German Christmas Market features unique holiday shopping, seasonal entertainment, and delicious traditional food and drinks. Located in the downtown core of Vancouver, at Jack Poole Plaza, the Christmas Market will be open to the public daily from November 13 to December 24.

**Contract Full-Time Opportunity - Social Media and Content Coordinator**

We are seeking a creative and highly organized Social Media and Content Coordinator to capture and share the magic of the Christmas Market This role is perfect for someone who loves festive events, thrives in a fast-paced environment, and knows how to turn behind-the-scenes moments into engaging social content that drives excitement and attendance.

Our daily guest programming is diverse and dynamic, with a wide range of interactive experiences curated for specific audience groups. We’re looking for someone truly passionate about storytelling and guest engagement - someone who understands that this role goes far beyond scheduled posts. To succeed here, you’ll need to embrace the fast pace, go above and beyond in capturing real-time magic, and commit the time needed to help position the Vancouver Christmas Market as the city’s can’t-miss holiday event.

You will be responsible for creating high-quality photo and video content, editing and posting in real-time, managing our social media channels, and collaborating with our marketing agency to execute the seasonal content plan.

**Schedule and Location**:

- Contract full-time, Hybrid until end of September, transitioning to full on-site presence in November and December, including evenings and weekends
- The position is evolving, and responsibilities may be added/changed at any time.

**Roles and Responsibilities**:
**Content Creation & Management**
- Capture high-quality photos and videos of vendors, entertainment, guests, and market highlights.
- Brainstorm and pitch creative content ideas to showcase the magic of the Market.
- Create and edit Reels, TikToks, and stories using existing footage and newly captured content.
- Post real-time updates during market hours, focusing on special events, performances, and guest experiences.
- Maintain a consistent brand voice and aesthetic across all platforms.
- Develop content tailored to a variety of demographics, aligning with our customized guest experiences and daily programming themes.
- Drive excitement and attendance by executing guest engagement concepts (e.g., tongue twisters, fashion features, surprise giveaways) and turning these into dynamic, shareable social content that positions the Vancouver Christmas Market as the city’s must-visit holiday destination.

**Social Media Management**
- Schedule and publish posts according to the approved content calendar.
- Monitor engagement, respond to comments and messages, and encourage positive guest interaction.
- Track social performance metrics and provide weekly reports.
- Implement strategies to grow our audience and increase followers across all social media channels.

**Collaboration & Planning**
- Work closely with the marketing agency and internal team to align content with promotions and key market initiatives.
- Attend and document special events, media days, and influencer activations.
- Assist with influencer visits, ensuring their experience and content capture run smoothly.

**Requirements and Selection Criteria**
- Experience managing social media for a brand, event, or public-facing organization.
- Strong photography, videography, and editing skills (Reels/TikTok focus).
- **Bonus**: Ability to strategically tailor content to different platforms and audience demographics, using the right tone, format, and timing to maximize impact on Instagram, TikTok, Facebook, and beyond.
- Proficiency in Canva, Photoshop, and video editing tools (CapCut, Adobe Premiere, etc.).
- Excellent writing skills and an eye for engaging on-brand captions.
- Up to date on social media trends, trending audio, and creative content ideas.
- Comfortable creating content in fast-paced, guest-facing environments.
- Flexible schedule (evenings, weekends, and holiday hours).
- Creative, proactive, and able to work independently while collaborating closely with the internal team to align with our core social media strategy and pre-planned content ideas.
- **Asset**:Already equipped with the tools and equipment needed to create high-quality content as outlined - camera or phone with strong photo/video capabilities, an external microphone for capturing clear audio, editing software access, and any additional gear to effectively capture content on-site.
- **Bonus**:Experience working with seasonal events or festivals is a strong asset, as it brings an understanding of the urgency, timing, and impact that each post can have in driving attendance