Social Media Coordinator, Content
2 weeks ago
**Position Job Title**:Social Media Coordinator, Content
**Location**:Vancouver (Hybrid)
**Reports To**:Marketing Manager - Social Media
**Primary Purpose**
**Specific Responsibilities**
- Manage the UCW Social Media content calendar ensuring content is pre-planned accurately and completely
- Coordinate with members of MarCom and the greater UCW community on content needs and deliverables
- Assist the Marketing Manager, Social Media in identifying new trends and increase engagement/reach of posted content
- Pre-schedule content on a weekly basis using our post scheduling system
- Making all manual posts of required reels and stories
- Coordinating with Graphic Design team on creative needs
- Creating select graphic content using Canva templates on a weekly and ad hock basis
- Create high-quality photography and video content as needed (for TikTok, Instagram and Facebook Reels/ Stories)
- Assist with achieving the team’s KPIs on all our social platforms
- Stay up to date with researching current marketing and social media trends for all our social media platforms
- Assisting with monthly Social Media performance reports
- Collaborate as needed with other teams and stakeholders
- Assist with responding to messages, and comments during busy times
- Use social media tools to improve efficiency and manage all accounts effectively
- Provide additional support to the Marcom team as required
- Attend and cover UCW events when needed
- Assist with other marketing activities as needed
**Position Requirements**
**Competencies**:
- Strong communication and people skills
- Strong attention to detail and project management skills
- Has a creative mindset with the ability to deliver creative text, image, and video content
- Previous experience writing appealing and engaging social media copy in English.
- Knowledge and experience working with multiple social media platforms, including Facebook, Instagram, TikTok, X, LinkedIn, YouTube and Pinterest
- Must be an organized multitasker able to handle many projects at once and meet tight deadlines
- Ability to be a self-starter who can work both on campus and remotely
- Ability to grasp future digital technology trends and act on them proactively
**Education and Experience**:
- Post-secondary education in marketing, social media, communications, or related field
- Content-creating experience is highly encouraged
- Minimum two year experience with social media
- Excellent English writing and communication skills
- Proficiency in full Microsoft Office suite
- Experience with Canva and/or Adobe Creative Suites
- Experience with Sprout Social or other social media scheduling tools
- Past experience working in higher education is a plus
- Will require to work occasional early mornings, evenings and weekends
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