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Marketing Content Specialist

3 weeks ago

Halifax, Canada Enginuity Inc. Full time

**Enginuity is looking for a**:
Marketing Content Specialist

**WHO IS ENGINUITY?**

Located in the heart of Spryfield, 264 Herring Cove Road, Enginuity is an innovative, creative, and holistic approach to Engineering. The engineering industry is heavily founded on processes and systems geared towards direct problem-solving. Enginuity does this in a creative and consultative manner to address the long-term needs of clients and end-users, to also foster better relationships in the long run.

Our owner, Ben Garvey, started Enginuity in his basement 19 years ago with only one contract. To date, we employ 40+ experts and are quickly growing due to an exceptionally high demand for our services and unique approach. We work with dozens of corporations, inventors, and strategic partners to design, prototype, and manufacture world-class products and processes.

We are currently Atlantic Canada’s leader in innovation and design **BUT** we are on a mission to be Canada’s most impactful engineering and design group. **Are you our missing link?**

**Job Summary**:
As part of our small in-house Marketing ‘hub’ your output will often be potential clients’ first impression of Enginuity. Your role will be to enable the business development team for success, collaborate with colleagues to capture the essence of the business, foster conversations with our target market, and to drive strategic marketing direction.

As an engineering design company, Enginuity lives and dies by the work we complete for clients. Telling the story of ‘what we do’ and ‘how we do it’ is a powerful way of driving business, promoting our clients and ensuring that Enginuity is the company that comes to mind.

You:

- Work with the team to establish a content strategy for each Program
- Define and agree on a project brief for each story
- Work with the team to identify words and phrases that support our SEO strategy
- Build a rapport with clients to understand their challenge and how we have helped them.
- Discuss the project with internal project staff to get to the ‘story’ of what we did, why it’s special and how it made a difference for our clients
- Use your own intuition and resources to research the back story, find the angle, dig deeper, find the value.
- Write the story
- Work with the team to come up with content ideas, graphical support and media to support the story

You are a creative storyteller with:

- A curious mind, keen to find the excitement in what we do for our clients
- Familiarity with the importance of Search Engine Optimization
- A love for wordsmithing (without being wordy)
- Courage to try your best to understand technical details
- An outgoing personality with great communication skills

You have:

- At least three years of experience in a technical marketing role.
- A degree in Humanities, Liberal Arts, Journalism (attitude and experience always trumps education).
- Awesome work ethic and attitude, bursting with energy and enthusiasm.
- A desire to make and affect change.

You are:
Creative, Innovative, Independent, Self-Starting, Adaptable, Client aware, critical thinker, analytical, multi-tasker.

To the public, we answer questions and attend meetings between 9am -5pm. Our corporate culture values work/life balance and are proud to offer staff the ability to alter their start and end times of their workday. We recognize that not all individuals work most productively during a 9am-5pm schedule, therefore, we are happy to accommodate to your most productive working hours. As long as you complete your 8 hours of work and attend scheduled meetings during core business hours - we support your altered workday. We also have several remote desk options within the Innovation Ecosystem (Dalhousie ideaHUB, C.O.V.E., ThePIER, Ignite Labs)

**Our Company Values**:
A collaborative, encouraging and unbelievably friendly corporate culture is the core of everything we do here. Since our inception, we have created and maintained a strong corporate culture that:

- Continues to build a positive “family-like” spirit.
- Leads with sensitive, thoughtful and inclusive language.
- Is passionate about building and sustaining an inclusive and equitable environment for all staff to thrive in.
- Believes that every member on our team enriches our diversity by exposing us to alternate perspectives of the world around us.
- Embraces and drives change.
- Encourages adventurous, creative and open-minded traits.
- Builds open and honest relationships with all levels of staff.
- Pursues growth and learning.

**What’s In It for You?**
- FREE lunch the last Friday of every month ⁠ during which we celebrate birthdays and significant milestones.
- Open office layout that promotes collaboration, conversations and teamwork
- Ergonomic set ups for each workstation
- Flexible schedules ⁠ to encourage a healthy work/life balance
- Quarterly company events (and a few smaller ones in between)
- Company supported personal and profess